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  Widespread offence of 1 complainant and 1 PC extremist advert censor...

ASA bans online casino advert from Daily Star Wins for a casino featuring sexy female croupiers


Link Here 11th May 2017

daily star wins video A TV ad for StarWins.com, seen on 17 January 2017, began with a shot of two men standing at a bar in a pub next to a table where a man and a woman were chatting to each other. One of the men at the bar watched a woman as she walked past before a voice-over stated, Allow me to introduce you to Star Wins and one of the men pulled out his mobile phone and swiped the screen. The men were transported to a casino. The camera panned from a woman in a sequined dress dancing on a stage to the men as they walked down a flight of stairs. As they reached the floor of the casino the voice-over stated, For you card sharks we've got real female croupiers who can handle that as a woman wearing a sequined gold dress walked between them. The men watched her as she walked towards and past them and turned to look behind them to continue watching her as she walked to join the other dancers on stage. The men smiled at each other and continued further into the casino. The voice-over stated, Or if roulette is your thing, we'll put you in a spin 24/7 as the two men walked past a table where two female croupiers wearing tight, low-cut dresses stood with two female and one male gambler. The croupiers watched the men closely as they walked past. The men then approached a roulette table where a female croupier stood, along with a group of mainly female gamblers. One of the men flipped a chip onto the table while staring intently at the croupier. The voice-over continued, You'll be surprised where it can take you. Star Wins. Get in the game as the men were shown throwing chips into the air in celebration, surrounded by the group of women. A final shot showed them celebrating back at the bar in the pub. The couple at the table next to the bar turned to smile at them.

1. One complainant, who felt the ad was sexist and objectified women, challenged whether the ad was offensive.

2. The ASA challenged whether the ad suggested that gambling could enhance personal qualities, and linked gambling to seduction, sexual success or enhanced attractiveness.

ASA Assessment: Complaint upheld

1. Upheld

The ASA noted that all the casino employees seen in the ad were women and that the majority of the people present in the casino were women. While in the casino the men only interacted with each other or with women (rather than other men), and when interacting with women in each case either the men or the women gave each other intense looks which suggested they were appraising them physically. We considered the ad put particular visual emphasis both on the generally high proportion of women in the casino and on the physical attractiveness of the female casino employees to the two male protagonists.

We considered that the combination of those visual emphases with the voice-over specifically highlighting that Daily Star Wins (which provided only online casino services) employed real female croupiers, served to depict the presence of physically attractive women as the key attraction of Daily Star Wins. We considered the ad therefore objectified women, and concluded it was likely to cause serious or widespread offence on that basis.

2. Upheld

When the men were initially shown in the pub the only person who paid attention to them was the barman serving their drinks. We noted that in contrast, in the casino they exchanged intense looks with the female casino employees, a group of people (mainly consisting of women) began to gather around them as they approached the roulette table, and that group had grown when they were shown winning and celebrating. We considered that all those aspects of the ad together created an impression that the men's interest in and eventual success at gambling had gained them recognition and admiration, and made them more popular and attractive to women. We concluded the ad therefore suggested that gambling could enhance personal qualities, and that it linked gambling to seduction and enhanced attractiveness.

Action

The ad must not appear again in its current form. We told Bear Group Ltd t/a Daily Star Wins to ensure their ads did not cause serious or widespread offence through the depiction of or objectification of women. We also told them to ensure their ads did not suggest that gambling could enhance personal qualities, or link gambling to seduction or enhanced attractiveness.

 

  An ugly comment...

An episode of ITV's Benidorm attracts complaints about a cleft lip comment


Link Here 11th May 2017
benidormTV censor Ofcom has received 118 complaints from viewers about the ITV comedy series Benidorm.

The complaints were about a comment insulting a karaoke performer with an apparent cleft lip. Sherrie Hewson's character joked in the final episode of the series on May 3 when referring to karaoke performer as having a voice like a thirteen-year-old girl and a face like a dropped pie.

The Cleft Lip and Palate Association (CLAPA) penned an open letter to ITV demanding an apology for the remark which had left them extremely disappointed . The letter read:

We at the Cleft Lip and Palate Association (CLAPA) were extremely disappointed to hear of an ignorant and highly offensive comment on the ITV programme 'Benidorm' which aired on 3rd May 2017.

Outraged complaints have been pouring in to us from our community of parents and patients since the show aired.

An Ofcom spokesperson said: We will assess these complaints before deciding whether or not to investigate. This phrase usually means that any complaints are already in the waster paper basket.

 

  Keeping Up with Appearances...

ASA dismisses whinges about Protein World advert featuring Khloe Kardashian


Link Here 9th May 2017

can you keep up with a kardashian advertA poster and digital outdoor ad for Protein World, seen in February 2017:

a. The poster was seen on the London Underground network and featured Khloe Kardashian in a swimsuit with text that stated Can You Keep Up with a KARDASHIAN? . Text further stated Take the protein world 30 Day Challenge .

b. The digital outdoor ad featured the same text and image as ad (a).

Fourteen complainants, who believed the ads promoted an unhealthy and competitive approach to dieting, objected that the ads were socially irresponsible.

ASA Assessment: Complaints not upheld

The ASA understood that the Copy Advice team had seen the ads prior to them appearing and advised that they were likely to be acceptable.

We considered that the ads promoted Khloe Kardashian's body image as desirable and aspirational; this was supported by her pose and the airbrushed style. However, we did not consider that she appeared to be out of proportion or unhealthy.

We considered that people would understand the phrase Can you keep up with a Kardashian? was double entendre; to be understood as referencing both the popular TV series Keeping up with the Kardashians which Khloe Kardashian appeared in and the use of Protein World's products to achieve a desirable body image. We further considered that readers would regard Take the 30 Day Challenge read in conjunction with the former phrase and the product name The Slender Blend to mean that if they used Protein World's products and followed the challenge regime they could lose weight.

We acknowledged that the use of the terms Can you keep up with ... and challenge could be interpreted as having a competitive quality, but we did not consider that the terms or the ads overall encouraged excessive weight loss or other extreme or potentially harmful dieting behaviour. We therefore concluded the ads were not socially irresponsible.

 

 Updated: Why are people so ready to believe ludicrous claims?...

Irish police investigate Stephen Fry for blasphemy over an old TV programme highlighting the nastiness and injustice of God


Link Here 9th May 2017  full story: Blasphemy in Ireland...Irish politicians enact blasphemy law
stephen fry gay byrne video Police in Ireland are investigating a complaint of blasphemy regarding comments made by Stephen Fry on a television programme shown on Ireland's state broadcaster, RTE in 2015?.

Under Ireland's Defamation Act 2009 a person who publishes or utters blasphemous material shall be guilty of an offence .

While being interviewed on The Meaning of Life TV programme, Fry was asked what he would say to God if he had a chance. Fry replied:

I'd say 'Bone cancer in children, what's that about?' How dare you create a world in which there is such misery that is not our fault. It's not right. It's utterly, utterly evil. Why should I respect a capricious, mean-minded, stupid god who creates a world which is so full of injustice and pain?

Fry's humerous and powerful reply on YouTube has been viewed more than seven million times.

A member of the public, who asked not to be identified, said he made the complaint against Fry more than two years ago at Ennis garda station in County Clare. After hearing nothing for 18 months, the complainant wrote to the head of the Irish police, Commissioner Noirín O'Sullivan. The man was then contacted by a detective from Donnybrook garda station in Dublin to say they were looking into the blasphemy claim.

Gardai logoUpdate: Police see the light and drop the prosecution

9th May 2017 See  article from independent.co.uk

An Irish police investigation into allegedly blasphemous comments made by Stephen Fry has been dropped after detectives decided there were not enough people who had been outraged by the remarks. A source told the Irish Independent:

This man was simply a witness and not an injured party. Gardai were unable to find a substantial number of outraged people. For this reason the investigation has been concluded.

Offsite Comment: Stephen Fry and the new blasphemy laws  

9th May 2017 See  article from spiked-online.com

Spiked logoThe complaint itself should not worry us. Of far greater significance is the fact that the police feel compelled to take complaints like this seriously. One would expect them to point out that a citizen's private sensibilities are no concern for the state, and that even unpleasant people may exercise their right to say unpleasant things.

...Read the full  article from spiked-online.com