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 Update: Ex Object...

Extreme feminist campaign group officially wound up


Link Here 21st April 2017  full story: Obscene Private Chat...Extending OPA to private internet chat
object logoObjectNow Ltd, the company used by the extreme feminist campaign group Object, has been officially wound up.

 

  Shot down...

Advert censor ludicrously bans bar glassware advert for humorous references to the Karma Sutra


Link Here 20th April 2017

karma shotra A video ad on the online drinks retailer 31Dover.com's website and on Youtube, seen in February 2017, opened on a blurred background and title text The Karma Shotra appeared. Bar paraphernalia including glasses, bottles and a variety of alcohol products were then shown with doodle drawings such as arms and faces overlaid on them. These characters were shown smiling and touching each other in a sexual manner. Subtitles appeared throughout such as The Cork Screw and The Rim Job , each followed by the characters engaging in sexual activity.

Two complainants, who believed the ad strongly linked alcohol to seduction, sexual activity and sexual success, objected that the ad was socially irresponsible and breached the Code.

ASA Assessment: Complaints upheld

The ASA considered that the video as featured on the advertiser's own website and on their YouTube channel was an ad which fell within the remit of the CAP Code. The video featured alcohol products and referred throughout to the website URL where products could be purchased and was therefore clearly directly connected with the supply or transfer of goods and services provided by 31Dover.com.

We considered that the ad strongly linked alcohol to sexual activity. The ad plainly features sexual innuendo, sexual references and sexual activity in association with the promotion of alcohol products and 31Dover.com. We did not consider that because there was no human and alcohol interaction and there were no specific alcohol products or brands featured that this impression would have been eclipsed. Because the ad linked alcohol with sexual activity, we concluded it was socially irresponsible and breached the code.

The ad breached CAP Code (Edition 12) rules 18.1 18.1 Marketing communications must be socially responsible and must contain nothing that is likely to lead people to adopt styles of drinking that are unwise. For example, they should not encourage excessive drinking. Care should be taken not to exploit the young, the immature or those who are mentally or socially vulnerable. and 18.5 18.5 Marketing communications must neither link alcohol with seduction, sexual activity or sexual success nor imply that alcohol can enhance attractiveness. (Alcohol).

The ad must not appear again in its current form. We told 31Dover.com to prepare future advertising in a socially responsible way and not to link alcohol to sexual activity in their future marketing communications.

 

 Offsite Article: Political correctness gone mad...


Link Here 17th April 2017
bates motel The Daily Mail has fun with a TV remake of Psycho that downplays the cross dressing

See article from dailymail.co.uk

 

  Thinly disguised political correctness...

ASA dismisses a whinge about a slim model in a Selfridges advert


Link Here 14th April 2017

selfridges slim advertAn email from Selfridges, seen in January 2017, showed a model standing side on in a long blue dress.

A complainant, who believed the model looked unhealthily thin, challenged whether the ad was socially irresponsible.

ASA Assessment: Complaint not upheld

The ASA acknowledged that while the image did emphasise the model's slenderness through pose and the style of clothing, she appeared to be in proportion. We considered most people, including young children and women, would interpret the ad as focusing on the design and fit of the dress, rather than on desirable body image. We considered that, although the model was slim, she did not appear to be unhealthily thin or significantly underweight and therefore concluded that the ad was not irresponsible.

 

  Good Friday savings...

A couple of christians get offended by Tesco beer advert


Link Here 14th April 2017
tesco good friday beer advert advertTesco has apologised for any offence from a beer advertisement that claimed Good Friday just got better .

The ad ran in some newspapers to promote great offers on beer and cider in the run-up to Easter.

Vicar and broadcaster, the Reverend Richard Coles, claimed the advert was extraordinarily and unnecessarily ignorant and causes unnecessary offence to many. It didn't need to.

Michael Wakelin, a former head of BBC religious programmes, chipped in

Tesco got it badly wrong with the crass advert. It was also a decidedly poor way of treating such a holy day.

I'm sure there was no attempt to offend, I'm sure that wasn't in their mind.  It is just religious illiteracy; ignorance if you like, around what religious people hold dear, and that is my main concern.

A Tesco spokesperson told the BBC:

We know that Easter is an important time of the year for our customers. It is never our intention to offend and we are sorry if any has been caused by this advert.