Hype for Fifty Shades Darker seems to be flagging compared with last year's original Fifty
Shades of Grey.
Offending everybody in Navan
The only offering so far is a story from a cinema in Ireland that has announced that it will ban single men from the film. And even that ban sounds a little tenuous. A message informing men that they could not come in to watch the film was recorded by a
staff member at the Diamond Cinema in Navan, stated:
If you're looking to go to Fifty Shades Darker and you're bringing your boyfriend, you better keep lots of space between you.
It's on an 18 cert and I must stress that single men or married men on their own, any unaccompanied males will not be allowed in.
And apparently the cinema will be keeping an eye on women viewers to ensure that they can control themselves.
Meanwhile in Vietnam, the country's censors may have obliged by banning the film, but again the reports are bit unsure.
Two new releases were lined up for local cinemas but both somehow got banned or delayed. Planned premiers for Fifty Shades Darker and John Wick: Chapter 2 were cancelled at the last minute.
Nguyen Hoang Hai from CGV, the biggest cinema chain in Vietnam, said it did not receive permission to start showing 50 Shades Darker on Friday morning. Screenings for the press were reportedly canceled earlier this week. Hai also said that the version
intended for the Vietnamese market already had several sex scenes cut and that local theaters were also expecting an adult-only C18 rating.
The first 50 Shades film did not have so much luck either two years ago, when censors unexpectedly canceled all planned screenings. Then a so-called Asian version managed to hit theaters but moviegoers complained that there were no sex
Finger on the Pulse
Perhaps a more positive and encourage approach is demonstrated by the Pulse & Cocktails sex shop chain.
Sex superstore Pulse and Cocktails has stocked up on whips, blindfolds and handcuffs in preparation for Fifty Shades Darker and anyone taking in a cinema ticket can get a discount on their purchase.
Pulse and Cocktails is offering cinema-goers inspired by the film 20% off for anyone taking their cinema ticket in to their local store.
Since the film franchise was released, Pulse and Cocktails has recorded a sales spike in the toys featured in the film, including sales of whips and spankers. Current best sellers are floggers and whips, eye masks and designer sex toys.