Meta, the company that operates Facebook and Instagram, is facing a temporary ban on its behavioral advertising in Norway, mandated by the country's data protection authority, the Datatilsynet. This injunction lasts for an initial period of three months
and requires Meta to procure users' consent for data processing. Meta can still run other targeted advertising forms like contextual targeting, not dependent on tracking and profiling users, it is warned to either obtain user consent for behavioral
advertising or face daily fines of up to one million NOK (approximately $100,000). Meta has not confirmed whether it would appeal against the order or modify its operations on Facebook and Instagram in Norway. |