The UK government has launched the Office for Digital Identities and Attribute (OfDIA), a group within the Department for Science, Innovation, and Technology, tasked with encouraging the growth of the digital ID market under the leadership of chief
executive Hannah Rutter. In fact the Labour government is continuing with a Tory idea that was first announced by the previous government in 2022. Rutter claimed that digital identity can make people's lives easier, and unlock billions of
pounds of economic growth. Rutter made sure to address one of the criticisms regarding the security of such schemes -- centralization -- by saying that the system her office is working on does not have a centralized digital database. Currently,
OfDIA is working to create a trusted and secure digital identity market and this work focuses on five areas, starting with developing and maintaining the digital identity and framework, and then being in charge of a register of accredited organizations
that meet the framework's requirements. | 
