Family First

A Tui beer advert in the yeah right series of billboards has wound up New Zealand nutters.

The billboard reads Santa only comes once a year. Yeah right .

It has 'offended' Bob McCoskrie, national director of Family First New Zealand, who has slammed it as tacky and adult humour .

McCoskrie said the billboard showed a lack of Christmas cheer from Tui and would prompt questions from innocent children. The sexual innuendo of the billboard was adult humour which parents would prefer not to have to explain to children who ask . He continued:

The 'Yeah right' billboards are well known for making people smile. We'd just ask that they do it without embarrassing parents with awkward questions from kids. Keep adult humour to an adult audience - although many adults would be offended by the sign as well.

We'd encourage families to show their disapproval by boycotting the company products.

Family First is considering laying a complaint about the billboard with the Advertising Standards Authority, but does not expect a ruling in its favour:

By the time they even consider it, the sign will be gone and the damage done. That's why we want a pre-vetting system with community and family representation on the board.

New Zealand's Broadcasting Standards Authority has declined to uphold a complaint by Family First that popular television show Californication breached the standards of good taste and decency.

Family First's complaint claimed the quantity of offensive words in such a short period of programming plus the repetitive use of some of the most offensive words in the episode (on TV3 on April 18 2011) breached standards of good taste and decency.

The first 30 minutes of the episode, which was prefaced by an Adults Only warning, contained 45 instances of strong language, including what Family First referred to as the most offensive word, presumably 'cunt'.

However, the BSA declined to uphold the complaint, noting the language used in the episode, which screened an hour after the Adults Only watershed of 8.30pm, was in keeping with the 'narrative context' of the series .

Moreover, the most offensive word had been edited out of the public broadcast, appearing only in the online version of the episode on TV3 on-demand.

New Zealand nutters have been wound up by an advertising billboard.

The Ecoya skincare company is up before the advertising censors of the ASA for a billboard that critics claim as sexually provocative .

The billboard, one of three Ecoya erected last month in Auckland and Wellington to promote their natural skin care products, has elicited three formal complaints.

Family First national director Bob McCoskrie said the billboard was unacceptable as it could be seen by children:

There is a sexually provocative undertone to it, I think, that is what makes it cross the border and the boundary of public decency.

The fact of the matter is they [children] are being forced to be more open to it ... Should we be protecting their moral innocence, does it matter if we sexualise everything? What harm is that doing?

McCoskrie also called for a vetting system that would give his fellow nutters a stronger voice.

Ecoya marketing manager Donna Marris said the company was proud of the images, describing them as tasteful and effective:

We don't expect everyone to respond in the same way, but what it's about is delivering clear and beautiful skin and this image shows a nourished body in a tasteful way.

Nutters of Family First has criticised the New Zealand Broadcasting Standards Authority for not upholding its complaint about a Nightline story featuring full frontal nudity.

In June, 3 News reporter Dave Goosselink reported on the closing down of Dunedin student pub The Gardies. To celebrate, a group of students held a game of nude rugby.

Footage from the match was included in the story, which drew a complaint from Family First director Bob McCoskrie.

The morally dysfunctional BSA has given the green light to full frontal nudity in our current events and news programmes and has no problem with sexual innuendo and offensive comments, says McCoskrie.

The BSA said the item was broadcast well after the 8:30pm watershed, preceded by a clear warning and that Nightline viewers were unlikely to have been offended.

The incoming tide of sexual content disguised as news is a disturbing trend, says MrCoskrie. The TV channels are trying to mask sexual innuendo and pornographic material as news and current events.

McCoskrie also filed a complaint against another item broadcast in June, where humorous potential porn film titles starring MP Shane Jones, collected from Twitter, were read out, on air. This complaint was also not upheld.

The NZ Advertising Standards Authority (ASA) has ruled that a Habitual Fix restaurant advertisement (for their fruit drinks), which features a female cartoon pear and strawberry running away in fear from a male cartoon banana who is indecently exposing himself to them, does not breach any advertising standards.

The advertisement featured on a prominent billboard in central Auckland.

According to the ASA this isn't a sexualized image (even though the word fetish is used in the actual advert), in fact they say that the image is actually just hyperbolic .

Morally Bankrupt

Based on article from  voxy.co.nz

Nutter group Family First NZ is labeling the Advertising Standards Authority as nave and morally bankrupt after it rejected complaints against a sexual advertisement using cartoon-imaged fruit. Bob McCoskrie, National Director of Family First NZ said:

Advertisers now have a green light to use sexualized and offensive messages in the form of cartoons using fruit and vegetables. Families don't need much imagination to realize how far that can be taken and how dangerous it is.

The ASA naively argued that children would not see the image as sexualized, and that the image was 'hyperbolic' - all this despite the acknowledgement by the Board of a 'phallic banana in a flashing pose', and the use of the word 'fetish'.

Yet again, the ASA has shown hostility towards the wellbeing and protection of families, and seems to act as a 'mates club' to advertisers who are committed to pushing the boundaries without any consequences of note.

Family First is calling for the Board of the ASA to be changed, for the pre-vetting of advertisements, and for there to be more representatives of family, children, and community groups.

Family First New Zealand claims that 2/3'rds of New Zealanders are concerned about the level of 'foul' language, violence and sexual content during family viewing times and it is time that the Broadcasting Standards and Advertising Standards Authorities were made to reflect nutter concerns about what they are allowing.

In a poll of 1,000 New Zealanders, respondents were asked, Television broadcasters are obliged to protect children from sexual content, violent material, and language that exceeds current norms of good taste and decency. Are you concerned about the type of language used, or the level of violence and sex shown on TV before 8.30 pm when children are likely to be watching? , 65% said they are concerned, 29% said they aren't, and 6% didn't know or refused to answer.

Ironically, this comes just after a report by the BSA trying to argue that people are becoming less offended by foul language in the media, says Bob McCoskrie, National Director of Family First NZ.

The BSA and ASA argue that their standards are reflecting community standards. However, it is quite clear that as they allow broadcasters and advertisers to push the boundaries, the standards are lowered by default, offensive material becomes more mainstream, and are then used far more in the media. But now we know that NZ'ers are hugely concerned by this trend.

A Family First investigation of 15 programmes on four free-to-air channels between 6pm and 8.30pm in 2008 found a saturation of foul language, sexual innuendo, and promotion of Adult Only programmes.

Words featured during supposed family viewing times included bitch, fuck, ass, piss, bastard, bloody, and included expressions such as holy fuck , sex with your mother , shove bottle up his ass , and ass bitch . Among the worst offenders was Two And A Half Men which screens on TV2 at 7.30pm. Offensive language included son of a bitcg , damn hell , ass , and constant sexual talk including references to licking , stiffy , orgasms , and masturbation .

Also of huge concern was the number of programmes which are rated for Adult viewing only screening well after the watershed time of 8.30, yet were promoted between 6pm and 8.30pm.

The term 'broadcasting standards' and 'advertising standards' are complete oxymorons. Parents do not want their children bombarded with foul language, violence, and sexual content - yet broadcasters are pushing the boundaries with little to no retribution, says McCoskrie: The BSA and the ASA are the last places to look for a moral conscience and standards appropriate for families.

The New Zealand nutter organisation, Family First, is calling for higher standards concerning violent and sexual content in the media, as a first step towards tackling family violence.

It is White Ribbon Day, which the Families Commission describes as aiming to raise awareness of men's violence against women.

However, Family First says the anti-violence message contained in campaigns such as It's not OK is being undermined by violence in the media, a lax approach to pornography and the sexualisation of children in marketing which are normalising unacceptable behaviour.

Director Bob McCoskrie says the use of violence against women as the punch line in comedies such as Family Guy and American Dad also trivialises the seriousness of the issue. McCoskrie says it is clear broadcasting and advertising standards need to be tightened up.