Eighteen years ago, when Nice 'n' Naughty first opened on Crown Street in Warrington it was the very first licensed adult store in the Borough. On the 10th February 2020 we will bring adult retail into a modern retail environment when we open the
doors to our new luxurious Boutique store on Sankey Street.
The location of our new store, in a retail shopping area, surrounded by specialised businesses, licensed bars and eateries, is not only keeping with the new boutique
image we are launching, but was selected due to the ever-changing face of UK retail in general.
The Crown Street store that opened in 2002, has become a victim of its own success, with the modern-day customer demanding a more
intimate, sophisticated shopping experience that a store in a railway arch just cannot provide. The new boutique store has given us the opportunity to consult with interior designers to create a shopping experience deserved of this new era in retail.
Nice 'n' Naughty has in conjunction with the designers and Warrington based shop fitters, created a boutique store that will ensure we continue to cater for our core market, which over the last 5 years has seen an increase in females and couples of all
genres.
Trish Murray, a Warrington lady herself and a driving force behind the new store shared her thoughts:
"We are proud to be part of the Warrington community and share the vision of
equality and diversity. We have spent 20 years working to change the stigma and preconceived ideas of the 'Adult Retail Store', and have always preferred this label, but in this new era the customer demands a "Boutique", which is more in line
with 2020 and the female and couples' market that we attract. We have worked closely with Warrington Borough Council and their Licensing Department to ensure the requirements of the licence we have been granted are not only met but have been
exceeded"
After trading in the town for 20 years, we have built a very loyal customer base who have been the backbone of the store along with the staff who have a combined experience of over 35 years . Our
customer loyalty was recently reinforced with the positive comments that were received across multiple social media posts during our licence application process for the Sankey Street store, with the company receiving overwhelming support from customers
and local businesses alike, many of whom demonstrated this by writing to the council in support of us.
With the High Street changing dramatically over the past 10 years, businesses need to adapt to survive. Nice 'n' Naughty are no
different than any other retailer out there who are competing with Online shopping trends. Relocating and upgrading to a boutique style store shows our commitment to continue to provide a new and improved shopping experience to our existing customers,
and the ability to attract new customers who may be more aware of our online competition. Bricks and mortar retailers need to ensure that they offer high quality products, knowledgeable staff and a luxurious shopping experience to compete with the online
competition and this can be found in abundance at our new Nice & Naughty Boutique.
Our new store located at Unit 2, 66 Sankey Street, will be open from 9.30am to 6.00pm Monday to Saturday, and 8.00pm on Thursday, in keeping
with many other retail stores in the area and in the Spring will open on a Sunday.
Nice & Naughty obtained the license to ensure it can continue to supply our loyal customers with R18 hardcore DVD's and a vast selection of
adult products.
To thank our loyal customers, the boutique will be running several special offers across their opening month, and anyone quoting code "Press Release" will receive an added discount.