In the more
mainstream video market, Virgin seem to be doing quite well even though they have $ky Movies as competition. In general the more people that can be brought into a commercial genre, the better for everyone.
More on Ofwatch
The Adult
Industries Trade Association (AITA) response to Ofcom’s broadcasting standards consultation was published on Ofcom’s website recently. AITA’s claims to represent the interests of the “adult industry” to the Government, regulators and the media are false.
They represent predominantly the interests of sex shop owner’s.
AITA provide three reasons why R18 should not be broadcast. Firstly they claim that the Video Recordings Act restricts the sale of R18 “movies” to licensed sex shops. This claim is
also false. The VRA prohibits the sale of R18 video works and does not apply to broadcasting.
Secondly AITA claim that R18 content is too harmful to children to be permitted to be shown on television in the home even on late night PIN
protected encrypted adult services.
If AITA’s claim is true (many of those on the Christian right would whole heartedly agree) and R18 content is really so dangerous to children then the question must be asked is R18 is in fact so dangerous that
it shouldn’t really be available anywhere (not even from sex shops)?
The very reason why sex shops are permitted to sell hardcore content on R18 certificate at all is because there is no evidence that such material causes any harm to anyone as
became evident when the matter went to court back in 2000. In much of continental Europe R18 equivalent content is considered harmless enough to be sold in petrol stations and news agents.
As with all things there must be a measure of
proportionality in these matters. R18 content is not suitable for children and they should be protected from it, but the dangers of R18 material have been grossly exaggerated by those with ulterior motives, such as the Christian right (in order to force
their views of morality on the rest of society) and AITA (to protect their near monopoly on the sale of R18 content).
The question must be asked what happens to an R18 video once it has been sold to an adult in a licensed sex shop? The answer is
that the adult takes it back to his or her home where there is absolutely nothing to physically stop that adult from giving the R18 video to a child.
AITA’s final claim that broadcasters would have an unfair advantage over Sex shop owners
is the only one that makes any sense, but to argue for continued restrictions to protect businesses from unfair and outdated legislation and maintain a near monopoly is to put the cart before the horse. The way forward is to remove the outdated
legislation and create a level playing field for the benefit of all rather than encouraging restrictive practices for the benefit of sex shop owners and the council extortion mongers.
If AITA wish to be taken seriously as the representatives of
the Adult industry then they would do well to represent the adult industry .