Your data's safe with us
The Culture Secretary has vowed to end the Wild West for tech giants amid anger at claims data from Facebook users was harvested to be used by political campaigns.
Matt Hancock warned social media companies that they could be slapped with new rules and regulations to rein them in.
It comes amid fury at claims the Facebook data of around 50 million users was taken without their permission and used by Cambridge Analytica.
The firm played a key role in mapping out the behaviour of voters in the run-up to the 2016 US election and the EU referendum campaign earlier that year.
Tory MP Damian Collins, chairman of the Culture select committee, has said he wants to haul Mark Zuckerberg to Parliament to explain himself.
Tech companies store the data of billions of people around the world - giving an unparalleled insight into the lives and thoughts of people. And they must do more to show they are storing the data responsibly.
Update: They'll have to put a price on his head if they want Zuckerberg hauled in front of a judge
28th March 2018. See article from theguardian.com
Mark Zuckerberg has turned down the request to appear in front of the a UK parliamentary committee for a good grilling. In response to the request, Facebook has suggested one of two executives could speak to parliament: Chris Cox, the company'
chief product officer, who is in charge of the Facebook news feed, or Mike Schroepfer, the chief technology officer, who heads up the developer platform.
The Culture select committee chair, Damian Collins said:
It is absolutely astonishing that Mark Zuckerberg is not prepared to submit himself to questioning in front of a parliamentary or congressional hearing, given these are questions of fundamental importance and concern to his users, as well as to
this inquiry. I would certainly urge him to think again if he has any care for people that use his company's services.
Update: Pulling the big data plug
29th March 2018. See article from reuters.com
Facebook said on Wednesday it would end its partnerships with several large data brokers who help advertisers target people on the social network. Facebook has for years given advertisers the option of targeting their ads based on data collected
by companies such as Acxiom Corp and Experian PLC.
Facebook has also adjusted the privacy settings on its service, giving users control over their personal information in fewer taps. This move also reflects new European privacy laws soon to come in force.
Update: Facebook's listening
29th March 2018. See article from dailymail.co.uk
Christopher Wylie, the whistle blower who revealed lots of interesting stuff about Facebook and Cambridge Analytica,
has been speaking to Commons Digital, Culture, Media and Sport Committee about what Facebook gets up to.
He told the committee that he believes the social media giant is able to decipher whether someone is out in a crowd of people, in the office or at home.
Asked by Conservative MP Damian Collins whether Facebook can listen to what people are saying to shape their advertising, Wylie said they use the smartphone app microphone for environmental purposes.
My understanding generally of how companies use it... not just Facebook, but generally other apps that pull audio, is for environmental context.
So if, for example, you have a television playing versus if you're in a busy place with a lot of people talking versus a work environment.
It's not to say they're listening to what you're saying. It's not natural language processing. That would be hard to scale.
It is interesting to note that he said companies don't listen into conversations because they can't for the moment. Butt he explanation is phrased such that they will listen to conversations just as soon as the technology allows.