Originally Clone Zone, licensed since 2006 but became Nice 'n' Naughty in early 2009 but retained its gay focus.
Review from ETO's Mystery Shopper, October 2014: Gay focused
Admirably clean and tidy.
Good manageress.
Review from ETO's Mystery Shopper, October 2014: Relaxed atmosphere
A gay focused branch of Nice 'n' Naughty. I received an appropriate welcome and offer of help and enjoyed the relaxed atmosphere.
£10 -15 budget priced R18 DVDs and more recent ones at £30.
Appeal stock.
News March 2012: 3 Owlies Awards for Nice 'n' Naughty in Leeds
The Leeds 5th annual LGBT awards, affectionately known as The Owlies took place on 28th February 2013. These awards celebrate and congratulate individuals and groups who have made outstanding contributions to the Leeds LGBT community.
Business's such as pubs, clubs and retail, as well as the health services and volunteers are all included.
Nice 'n' Naughty Leeds walked away with two Owlie awards on the night for best venue manager (Jon Bishop) and best venue worker (Craig Roe)
As well as the standard awards, Nice 'n' Naughty Leeds were initiated into the Owlies Hall Of Fame.
News April 2009: Only Dedicated Gay Store in Yorkshire
Nice 'n' Naughty Leeds opened in march 2009 and is the only dedicated gay licensed adult store in Yorkshire.
The store is run by friendly and an award winning gay staff that understands the needs and requirements of the gay community.
Nice n Naughty Leeds stocks the biggest selection of gay R18 DVDs in Yorkshire, including labels such as Triga, Bel Ami, Butch Dixon, Dark Alley and many more.
The shop stocks books and magazines including Gay Times and Diva, along with a huge selection of Aroma's, herbal Viagra's, herbal highs, creams lotions and potions!
You will also find a large selection of underwear, briefs, trunks, jocks and thongs-Plus. Nice 'n' Naughty also stock Bum Chums, an underwear range made locally in Yorkshire.
All this plus toys of all shapes and sizes, douches, pumps and strap on's including brands such as Fleshjacks, Rocks off and Electrastim. Then there's bondage wear, bondage toys, rubber, leather and the biggest selection of lube and condoms you will
see in Leeds!
Private Shop
209 North Street
Leeds
LS7 2AA
Mon-Sat 9.30-6pm (Fri. 8pm)
Sun 10am-4pm
Licensed sex shop, listing verified in June 2018.
Review from ETO's Mystery Shopper, October 2014: Quirk appeal.
A large choice of R18 DVDs, albeit with many old titles. Mostly at £25, with 3 for price of 2 deals, and 8 for £100. There were also DVDs at £20 with 3 for £40.
Somewhat lacklustre, this generously sized shop had quirk appeal.
The manager was happy and helpful .
Pulse & Cocktails
Armley Road
Off Armley Gyratory
Leeds
LS12 2DR
Mon-Fri: 10am-7pm
Sat: 10am-6pm
Sun & Bank hols: 11am-5pm
Closed only Christmas Day, Boxing Day, New Years Day and Easter Sunday
Licensed. Listing verified in January 2018.
From Pulse & Cocktails, April 2007: One of UK's Largest
This massive superstore is split into two departments.
This first department is Cocktails, which has an excellent range of sexy lingerie, costumes, PVC, latex and hosiery in a variety of styles ranging from sizes 8-26. This department also has a huge selection of naughty novelties, gifts, games and hen
and stag night product.
Pulse is where the shopping adventure really begins! The sex toys department is huge with literally thousands of toys from every corner of the globe with many items available to touch in the 'switch on and try before you buy' display area. This store
also has an exclusive range of erotic furniture.
The store has a separate massive film department, which is DVD heaven with over 6,000 XXX DVDS. The DVDs are very competitively priced and Pulse & Cocktails offers an excellent exchange system on all films. There is also an excellent selection of
XXX books and magazines that are unsealed and very competitively priced.
From the Armley Gyratory head towards Armley on the dual carriageway. Take the first right (approx 400 yards) onto Old Armley Road so you are heading back on yourself, the store is slightly elevated 300 yards on the right.
Large free private car park at the store
From a reader: Supermarket
I can tell you it is clean almost like a supermarket. Friendly staff and all you could need in the range of products.
Pulse & Cocktails
Vicar Lane
Leeds
LS2 7JF
Closed by 2014
Simply Pleasure
6a Lower Briggate
Leeds
LS1 4AF
Mon-Sat: 10am-8pm
Sun: 11am-4pm
Tel: 0113 2457979
Licensed. Previously Adult X
Review from ETO's Mystery Shopper, September 2018: Impressive
A broad range of stock in a shop split over two levels.
DVDs were mostly £25 with a 3 for the price of 2 offer.
An impressive shop.
Review from ETO's Mystery Shopper, October 2014: Five Star
The manageress couldn't have been more helpful.
DVDs were mostly £35 with a 3 for the price of 2 offer. Others were £30.
Not quite perfect but still mighty impressive.
Thanks to Emma: Very cheery
I've only been in once to look for fetish wear..
The Lady who (as far as I'm aware) owns the shop is very cheery, very helpful and a great laugh.
She even offered myself and my friend a cup of tea and biscuits.
Leicester
Frontline Books
73 Humberstone Gate
Leicester
LE1 1WB
Sat 10-4
Tel 0116 2512002
Frontline Books is the East Midlands' largest radical bookshop.
Our sexuality section includes gay, lesbian, bisexual and transgender books; and books about polyamoury, erotica, bdsm and fetish.
In Harmony
126 London Road
Tel: 0116 254 4156
(An ABS Group shop)
Review required
Private Shop
116 Granby St
Mon-Fri 10am-8pm
Sat 10am-6pm
Licensed
Review required
Simply Pleasure
25 Narborough Road
Leicester
LE3 OLE
Mon-Sat: 9am-7pm
Sat: 9am-6pm
Sun: 10am-4pm
Tel: 0116 2543883
Licensed
Press coverage, January 2014: Bright and Clean
People think sex shops are just for weirdos and perverts. But, really, this is just like any other store. It's bright and clean. It's just that we sell a different product.
By Andy Brewin, Simply Pleasure's shop manager in Leicester
The shop was mentioned in passing as the owner was involved in an unrelated court case.
News November 2014: Paid to move
According to the Irish Examiner, utopia was paid €90,000 to move out from the Opera Centre site when it was acquired by the local council. Much to the embarrassment of the council, the shop did not vacate the area so much simply move across the road.
And so Utopia continues on Ellen Street
Review from ETO's Mystery Shopper: April 2016: Cheery
Cheery yet flawed.
Private Shop
High St
Closed by 2016
Pulse & Cocktails
Old Little Chef
Gainsborough Road
Lincoln
LN1 2LX
Mon-Fri: 10am-7pm
Sat: 10am-6pm
Sun & Bank Hols: 11am-5pm
Licensed.
From ETO's Mystery Shopper, April 2016: Impressive
A huge store with free parking.
R18 DVDs are £25 and £30 with multi-buy options.
An impressive store.
From Pulse & Cocktails, April 2007: Saxilby Little Chef
Formerly a Little Chef restaurant, this brand new store near Lincoln is one of Pulse & Cocktails exciting new stores. It is a bright and spacious store that offers a very relaxed shopping environment with excellent advice available from the shop
manager.
The range of sexy lingerie is excellent with raunchy sets, sexy costumes, PVC, latex and hosiery in a variety of styles ranging from sizes 8-26. This department also has a huge selection of naughty novelties, gifts, games and hen and stag night
products.
There are hundreds of sex toys at this store literally from every corner of the globe with many items available to touch in the 'switch on and try before you buy' display area.
The store has a separate film department, which is DVD heaven with over 2,000 XXX DVDS. The DVDs are very competitively priced and Pulse & Cocktails offers an excellent exchange system on all films. There is also a good selection of XXX books and
magazines that are unsealed and very competitively priced.
This store is incredibly easy to find located next to the filling station on the A57, Gainsborough Road approximately one mile from Saxilby.
The store has a very large car park with a separate entrance and exit ideal for coaches and lorries.
Simply Pleasure
72 High Street
Lincoln
LN5 8AD
Mon-Fri 10am-8pm
Sat: 10am-6pm
Tel: 01522 545 197
Licensed. Previously Adult X
Littlehampton
Private Shop
22 Surrey Street
BN17 5BG
Mon-Thu: 9.30-6pm
Fri: 9.30-8pm
Sat: 9.30-6pm
Review required
Liverpool
Simply Pleasure
London Road
Liverpool
L3 5NF
Licensed in 2004 as Adult X. Noted as closed in August 2015.
Nice 'n' Naughty
Seel Street
Liverpool
L1 4BB
Closed in March 2013.
Nice 'n' Naughty
16 Colquitt Street
Liverpool
Merseyside
L1 4DE
The store opened February 10th 2007. Listing checked in October 2017.
Review from Suki, February 2014: Best by Far
I have now been in all the adult stores in Liverpool and know that Nice'n'Naughty are the best by far, and their customer service in exceptional compared to other stores in Liverpool,.
From Jay, March 2007: North South Divide
What an unbelievable difference walking into the new Nice 'n' Naughty in Colquitt Street Liverpool.
I went into the shop last week with my wife and could not believe the difference in this shop compared to other sex shops.
It is the first time I have been into a Nice 'n' Naughty shop and I have to say that if all other sex shops were up to this standard especially in the South of England the shops would be a pleasurable experience.
The range of rabbits, DVDs, lingerie, outfits, shoes and other goodies was excellent.
The staff were so friendly and helpful not the usual smelly tattooed oaf you get in the shops in the south.
It has given me and my wife a total new shopping experience, its just a shame that the shop is so far away from where we live.
From Nice 'n' Naughty: Boutique
Plans have been unveiled for the county's first ever fully licensed adult boutique in Liverpool, aimed specifically at women.
Fast-growing adult retailer Nice n Naughty is opening a plush city centre lingerie and accessory store where hanging baskets will adorn the exterior and an appealing shop window display will be the first in Liverpool for more than a quarter of a
century after licensing chiefs lifted previous design restrictions on sex industry retailers.
The Colquitt Street premises will boast a special relaxation zone where customers can enjoy refreshments as part of a warm and welcoming shopping experience that also features a demonstration area, complete with giant plasma screen showcasing the
latest erotic fashion wear.
Store Director Simon Prescott explained: This will be our 10th store across the north west of England and Wales, and it is the first in the country to be designed specifically for females and couples. The exterior design and general atmosphere
will have a much softer female appeal and all the staff will be ladies apart from one male worker.
Sexy clothing, wigs, boots and shoes will be some of the many items available.
Private Shop
63 Moorfields
Liverpool
L2 2BP
Mon-Sat: 9.30-6pm (Fri. 8pm)
Sun: 10am-4pm
Licensed.
Offsite review, August 2017: Caters to every adult desire imaginable
Last week I was out and about shopping in Liverpool with a friend, we stumbled upon Private adult shop. Me and my friend couldn't resist going in for a nose round as neither of us had been in there before.
We walked through the door and the sales assistant who was on the phone made no eye contact. Browsing through the very small toy section and the assistant who was still on the phone was now shouting his whole conversation all over the shop. He was
getting angry with the person on the other end of the phone he didn't even acknowledge that we were in the shop.
I have now been in all the adult stores in Liverpool and know that Nice'n'Naughty are the best by far, and their customer service in exceptional compared to other stores in Liverpool,.
The last time I visited (early October), I found they had been taken over by Private. The shop had been closed for a month in August - September time but re-opened pending a refit.
I must admit my heart sank when I saw the change. However, the selection of DVDs was at least as good and the prices cheaper than they were before. The guy behind the counter was the area manager (Steve) who said the shop was going to have a facelift
to make it 'a more pleasant place to shop'
He said they would stock around 600 more DVD titles and the prices would be even cheaper.
Maybe things are looking up for Private, normally a chain I avoid if possible.
From Philip:
This shop is in two rooms with more security cameras than staff. The front door opens on to a room displaying erotic lingerie and fetish wear; the back room has display racks of Videos, DVDs and magazines - the vast majority being hardcore.
There is also a limited display of toys in this room. However, the prices are superb - 25 for a DVD from a top US studio. They wanted only 35 for a 'Rambone' dildo which is amazing There are some gay and bi titles stocked.
I bought 2 DVDs. The discs are placed in the packs by the guy at the counter who was very obliging by sex shop standards. They do a 10 exchange, so each DVD could effectively cost 15. Their web site is pretty good too.
I notice this shop is also run by a woman; I guess you can tell. The good points with this shop are the prices and the display of goods. They don't really have room for a greater selection, but
it's good enough. I shall go back to this one, they deserve to do well.
Simply Pleasure
81 Nottingham Road
Loughborough
LE11 1ES
Mon-Sat: 9am-7pm
Tel: 01509 231819
Licensed
From Philip, February 2006: And the Choosing is Easy
The As a change I tried 'Simply Pleasure' in Loughborough, which happens to be only 200 yards from the Private shop.
I recall the lady who ran Chameleon saying 'You should see how much a DVD costs up the road!', implying they were expensive. Well, if they were, there's nothing like a little competition to lower the prices.
The shop suffers, as does its competitor, from the lack of decent parking. You're limited to finding a gap in the side streets; the shop in question is exactly on the apex of the junction of the main roads, so you have to find some parking in the
roads behind the shop and walk a little.
Once you've made the effort and found somewhere to park, it's worth it. The shop has a small entrance partitioned off from the rest of the shop. Once in, it's brightly lit and all in one room. There is a great selection of DVDs (all major studios)
and most tastes are catered for. They ask £30 per DVD but buy 2 and you get one free, so its 3 for £60 which is the price you can expect to pay in most shops now.
There seems to be a good selection of toys and mags, though they were not my main focus on my visit. They had a good selection of 'Score' DVDs, so if you're into big tits, this shop is for you. The guy behind the counter was friendly without being
over the top.
I'll go again, it was well laid out and made choosing easy.
24 Stuart Street
Luton
LU1 2SL Previously Foxy Lady
Review from Pat, March 2007: Huge Stock of DVDs
As the last reviewer stated, there is a huge amount of adult DVD's on offer, covering just about everyone's taste, with £20 being the standard/maximum price. There were some cheaper ones that they were trying to get rid off, but they also seem
to run a DVD rental service as well now, so you don't have to buy.
Friendly, funny guy serving too, which along with the good stock, makes you want to return to the store again.
Thanks to Jason, Dec 2006: Highly Recommended
The cheap adult dvd store has a massive selection of films well over a thousand, probably nearer to 1500.
I'm a gay guy and the selection in that department is about 200 titles. £20 to buy and a tenner to exchange, they also had old vids 3 for a fiver, mental.
The guys were very friendly and even gave me a free local magazine that had a cover price of £7. Highly recommend the place, and as Jim's review says, the guy offered me a exchange for £5 if it was back in 7 days
Thanks to Jim, Oct 2006: Cheap Adult DVD Centre
Foxy Lady has changed into the cheap adult DVD centre. much cheaper, DVDs start at 10 quid, then go to 15 and then all other titles are 20 including all new titles.
They don't stock clothing anymore and all DVD exchanges are a tenner. all videos cost ten quid to buy.
The staff has changed and sad to see the girl Gemma gone but I found they guy in there a laugh. He also told me that if I brought my DVD back within 7 days he would exchange it for a fiver.
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