Pulse and Cocktails opened its latest store just off the A12 at Rivenhall near Witham, Essex, in April.
Now the business has applied for a Sex Establishment Licence from Braintree Council which will allow it to increase the variety of its stock - adding R18 adult films and more choice of adult toys.
Graham Kidd, director of Pulse and Cocktails, has written to Braintree Council in support of the licensing application saying:
We have an excellent relationship with all the authorities where we trade and an equally good relationship with businesses, residents and other associations who are our neighbours, objections to licence renewals are non-existent.
Our stores and our customers have a positive impact all round. We provide employment within the area and other businesses and services benefit from our custom.
As we have been running our business for over 20 years with stores that all have a Sex Establishment Licence, it is important that this store is also licensed to enable us to operate it in the same way.
The external appearance and layout of the store will not change with a licence, the only fundamental change will be the amount and variety of stock available which will include the addition of adult films and an increase in the choice of adult
The business also wants to screen short DVD film trailers in store.
One objection has been raised in relation to the application since it was submitted in May.
One of the biggest sex shops in Essex has opened its doors on the A12 near Chelmsford and Witham .
Store manager Hannah beamed:
A lot of thought has gone into the design and the products we offer. It's spacious and modern and welcoming. Our lingerie is classy and we have a real mixture of products and toys to suit all tastes. You can go from a simple tickler to something
New employees at Pulse & Cocktails have a whole month's training before they can start work in the stores. They learn about every single product in detail and about how to deliver the best customer service in an adult store.