Sex Shops List



Ann Summers

23 Old George Mall

Unlicensed shop

Review from ETO's Mystery Shopper, November 2015: Appealing

An appealing atmosphere and a successful store.


My Amazing Fantasy

105 Fisherton Street

Mon-Sat: 10am-7pm
Sun: 10am-3pm

Licensed shop, associated with  Erotica Belle. Listing checked in February 2019.

Review from ETO's Mystery Shopper, November 2015: A playful approach

A packed 3-level store is slightly cramped.

R18 DVDs are £20 and include a free £10 magazine.

A comprehensive rage, competitive prices and a playful approach.

News July 2013: Protest and a change of direction

Local neighbours have raised a petition against the shop's window display.

Manager Jonathan Spencer noted that the shop is trying to change its image a little and has reduced its R18 stocks, presumably to open up the appeal to women and couples.

The protestors managed just an 40 signature petition but the shop gathered an 80 signature protest supporting the shop.

Review from Gerry, February 2013: Friendly

Both Salisbury shops are still in business, but prices are a bit high.

It's a large well lit well stocked shop, lots of toys vids mags dvds etc, they also have hard-core viewing booths great fun as they allow couples to use them too. Male and female staff nice and friendly with it.

Salisbury Private Shop

South Western Road

Delisted and presumably closed in 2015.

(see West Bromwich)



Sex Shop A1

43 Tempsford Road A1 Northbound
SG19 2AF

Daily : 10am-9pm

Tel: 01767 699907

Licensed with the full trading name Sex Shop A1 Happy Lovers Sandy . Listing confirmed in August 2016

News from Sex Shop A1, March 2015: Re-fitted

Sex Shop A1 has been re-fitted, and the opening hours are now 10am till 9pm 7 days a week.

The Sandy shop is also is the warehouse for J&G Trading, UK's Adult Magazine Distributor. It distributes over 20 Imported magazine lines every month.

News January 2014: Update

R18 DVDs are priced at £10.00 (no exchange), £12.00 (no exchange), £20.00 and £25.00 with £5.00 off for exchanges for the last two price ranges.

News October 2013: Council zoning excludes sex shops

Central Bedfordshire Council have adopted a morality zone ban on table dancing clubs and sex cinemas but sex shops have been excluded from zoning restrictions.

News from Adult Pit Stop, September 2013: Council policy and a continuing Adult Pit Stop

Central Bedfordshire Council has opened a public consultation, on what is reported by the press as a nil policy. However this is a policy proposal that would be applied to future licence issuing and does not affect existing businesses. So thankfully Adult Pit Stop's future is not in any doubt.

The name on the licence was recently changed, but the same team is still running the shop.

The shop continues to be a very popular shop with the customer base built up over the last eight years.

From Pat, March 2007: Industry Standard
Revisited just before Xmas, and they have increased their DVD prices to match the industry standard: £30 each.

From Pat, May 2006: Quality & Value

I was recently on my way North from London on the A1, and found this shop. It's just after the Bedford turn off on the Northbound A1, called the Tempsford road, and is situated behind a 'Shell' garage. I think it used to be a cafe, as inside.

It is really roomy, well laid out, and has a large selection of fetish clothing, a large magazine rack, half a dozen 'island' stands with DVD's, a reasonable space for gay porn, and the walls are covered in sex toys.

It does seem very women friendly, and when I was there, the shop was being run by a (very attractive) woman, who was very helpful when I asked a few questions about some of the items on sale. I didn't ask, but she may be the owner of the shop, as it was so well lit and laid out, it seemed to have the feminine touch to the design, and I'm sure any ladies that visit would find it very welcoming.

All new DVD's were priced at £25, but all the others were at £20, and outside of London, you would be hard pressed to find somewhere that matches the quality and value of this shop.


Pulse & Cocktails

Toll Bar Way
A1 Northbound
PE28 5XW

Hours: 9am-9pm

Received a licence in December 2010, but the shop opened on 2nd September 2011. Listing confirmed in August 2016.

News, May 2014: Licence renewed

Huntingdonshire District Council's Licensing and Protection Applications Sub-Group approved the renewal of the licence after hearing there had been no objections during a consultation period.

News, May 2013: Littered with morality

A licence renewal met with two trivial objections, one citing an item of litter from packaging of an adult product. The licence was approved with the condition that shops makes a litter patrol once a day.

Review from Tim, December 2011: Impressive Range of Stock

I have just been and made a few purchases at the new Sawtry branch of Pulse & Cocktails. I was impressed with their range of stock, and as with previous P&C establishments, they have everything there that you could think off and in good quantities.

Staff were friendly and attentive when required, but didn't get too over the top, and no pressure selling. Probably due to the fact they were two women, they were knowledgeable and helpful.

The only issue I had was the prices of DVD's some other local sex shops are selling them at £10 P&C were £25 to £30, but they do offer a trade in.

News September 2011: Opened

The shop opened on 2nd September 2011.

Bizarrely it has a condition on the licence stating that it is not to be called the Sawtry Sex Shop.


Pulse & Cocktails

21 Trafford Street
DN15 6TN

Mon-Fri: 10am-7pm
Sat: 10am-6pm
Sun & Bank hols: 11am-5pm

Closed only Christmas Day, Boxing Day, New Years Day and Easter Sunday

Licensed shop opened in 2001.

Review from ETO's Mystery Shopper, April 2016: Considerably better than average

There was a 4 for the price of 3 promotion on everything and an exceptionally good manageress.

There were magazines at £7, £10 and £12.

Considerably better than average.

News November 2013: Licence Fees Reduction

Scunthorpe's only sex shop Pulse and Cocktail took its case to the Civic Centre and the council agreed the sex shop's fees should be cut by £ 1,220 a year. Councillors agreed that the processing work involved did not warrant the present £ 3,620 a year fee for renewing the licence. So now the fee is £ 2,400

Review from Pulse & Cocktails: Large Adult Superstore

This is a large adult superstore and is split into two departments.

This first department is Cocktails, which has an excellent range of sexy lingerie, costumes PVC, latex and hosiery in a variety of styles ranging from sizes 8-26. This department also has a huge selection of naughty novelties, games and hen and stag night products

Pulse is where the shopping adventure really begins! The sex toys department is huge with literally thousands of toys from every corner of the globe with many items available to touch in the 'switch on and try before you buy' display area. This store also has an exclusive range of erotic furniture.

This store has a fantastic adult film department with over 3,000 different titles covering every type and subject imaginable. This department also has a 42" plasma screen showing trailers of the latest films. The store also has an excellent, Gay DVD section with over 300 titles. The DVDs are very competitively priced and Pulse & Cocktails offers an excellent exchange system on all films. The store has a huge range of books and magazines, none of which are sealed and all at very competitive prices.

The store is located in the town centre on Trafford Street, Brigg Road opposite the bingo hall, 200 yards from Wickes.

Parking is available outside the store on Trafford Street or at Cross Street Car Park directly behind the store.

Reader review: Chain Store
It's part of a chain with branches in and around Yorkshire, so I expect it to be typical of the chain in style and stocks. Good for parking, part of a row of shops north of Church Square, close to the market.

The front has the lingerie and fetishware, from almost respectable to outright kinky., and you zig-zag through to the back area for the hardcore: videos, magazines, a bewildering array of sex toys. The staff are helpful. When I was there, both female and fairly ordinary in looks. Seemed to have some practical experience of some of the toys on offer, based on the advise they gave.

Clean, modern, shop design and layout, comparable to High Street shops in general. More PVC and latex than the usual High Street clothes shop; none of the branding feel you get from one of the big clothing chains, but the front is very much a clothes shop.

The back half doesn't hide what it is, but again its the goods rather than the decoration which defines the shop. And the further from the front you get, the more extreme things seem to be. Bondage, it seems, still has limits, but there's stuff on display right at the back, and it's enough to get an idea of what some things might be like.

Certainly a place I didn't feel dreadfully uncomfortable visiting. But I think I'd feel embarrassed anywhere.



37 High Street
ME12 1RN

Tel: 01795 580310

Mon-Sat: 10am to 6pm.


See article from , March 2015: Refurbishment

The shop made the local news describing the up turn in sales inspire by the release of the Fifty Shades of Grey film.

The range of BDSM equipment on sale at Playtime comes in varying shades of naughty , from a Wartenberg Wheel, with spikes which you can run up and down a partner's skin , to silk ropes, for tying up people nice and gently .

Playtime has been quietly going about its saucy business for almost 20 years. It's about to undergo a refurbishment, which Carl hopes will make it more couple friendly and reduce the seedy element some people associate with such stores.

And the shop is already looking forward to Mr Grey's red-hot return to the cinema in 2016.

From Stuart, June 2011: Traditional

Went into Playtime on Saturday and it is the best sex shop I've been in.

It has loads of DVD's from £ 9.99 a massive selection of toys, mags, lubes and tablets.

It is a traditional sex shop not a boutique so has a limited range of lingerie, but does stock rubber wear.

Well worth a visit ,and the fella behind the counter is really helpful, and not pushy at all.

From Tone, May 2008: Tardis

Went into Playtime upon recommendation from a friend, this shop is like a tardis. If you're looking for a great selection of DVDs and a huge choice in sex toys this is the shop for youf

The bloke behind the counter is really helpful and not pushy. You are left alone to browse, also trailers are shown on two TV screens.

Probably one of the best shops outside of London.

From Steve, Aug 2007: Compared to London

Went into a local shop for the first time outside of London. When I walked through the door at Playtime I was amazed by the size of the place it had a better selection of DVDs then some of the London shops.

Prices from £9.99 a great selection of toys at good prices and a very friendly tall fella behind the counter this shop is how sex shops should be!

From Kevin, Feb 2007: Tardis

Went into Playtime last week for the fiorst time,its like a tardis, one of the best DVD collections I have seen outside of London, Prices from £14.99 great selection of toys ,Lubes and dolls. Great help from the bloke behind the counter would recommend and give this shop 10 out of ten.
ps Loads of free parking

From Craig

Playtime is a privately owned, licensed sex shop discreetly positioned with ample free parking right outside. It's a fairly large shop with a separate section to the back where you can happily browse the DVDs and vids at your leisure.

They stock a great range of recent R18 releases - Straight, Gay, Bi and T.S, and get new stock in on a regular basis. I noticed Evil Angel, Private, Ben Dover, Load, Cazzo and more. They tend not to over stock on one title, therefore offering a better selection to suit individual tastes.

DVDs were selling at 30 and they offer a part exchange service - I even noticed a For Sale bin.

The guy behind the counter was genuinely friendly, approachable and, despite not being part of a large chain, was happy to negotiate a good deal on several DVDs I purchased.

They also sell lingerie, glamour/fetish wear, magazines, novelties and toys.

The discreet location, atmosphere and choice make the drive onto the island well worth it. Oh and they have an equally well equipped, though smaller sister shop on Rainham High Street.

Ann Summers

Meadowhall Shopping Centre
40 High St
S9 1EN

Mon-Fri: 10am -9pm
Sat: 9am - 7pm
Sun: 11am - 5pm

Unlicensed chain store

Comment from ETO's Mystery Shopper, May 2014: Very Popular

It was a very busy shop. Perhaps I was a victim of its success.

Fantasy Locker

557 Attercliffe Rd
S9 3RA

Mon-Thu: 10am-8pm
Fri-Sat: 10am-9pm
Sun: 11am-4pm

Tel/Fax 01142425599

Licensed. Trading since 2002

Comment from ETO's Mystery Shopper, May 2014: Unimpressed

Signs offer the 'cheapest' DVDs in town at £30 with 2 for £55, 3 for £75, 4 for £95 and 5 for £115.

I left with few good impressions.

From Fantasy Locker, August 2011: Endeavour

We are stockists of lingerie, dance wear, fetish wear, costumes, adult baby wear and tranny wear. We stock Hustler, Leg Avenue, Allure, Shirleys, Rene Rofe, Seven till Midnight, Foreplay, G-World, Escante, Coquette, Blue Line for Men, Fetish by Pipe Dream.

We import shoes from Tony's of Hollywood.

We also stock lotions and potions along with adult toys and games, adult magazines, contacts and readers.

We pride ourselves on sourcing any product from anywhere in the world. We say: "If the product is available, we will endeavour to obtain it for you".

The Naughty

619 Attercliffe Rd
S9 3RD

Tel: 0114 244 2626

Mon-Fri: 9:30am -8pm
Sat: 10am-6pm
Sun: 11am-4pm

Licensed, previously Desire

Comment from ETO's Mystery Shopper, May 2014: Enjoyable

A good sized shop with a friendly and welcoming manageress.

Banded prices on R18 DVDs at £25, £20, £15, and £10, with all included in a 3 for the price of 2 offer with the cheapest being free.

There's still a few VHS tapes left at £5 (with 3 for the price of 2 offer).

An 80% enjoyable retail experience

News August 2011:

The shop is now part of the small Naughty Company chain of shops, with a sister store in Doncaster.


Ecclesall Road
S11 8PX

Unlicensed shop opened in April 2009 stocking energetic and sexy lifestyle products for ladies. Seems to have closed by 2014.

Private Shop

Division St
S1 4GF

Licensed, previously Sven's Bookshop. Closed in 2017 and is now set to become a Mangobean Coffee Shop. The shop had a minor claim to fame as it is next door to house where Jarvis Cocker of the Sheffield band Pulp, fell out of a window at party when trying to impress a girl with his Spiderman impression.
Pulse & Cocktails

St Marys
London Road
S2 4LA

Closed by 2011

Pulse & Cocktails

168-180 Penistone Road
S6 2FJ

Mon-Fri: 10am-8pm
Sat: 10am-6pm
Sun & Bank hols: 11am-5pm

Closed only Christmas Day, Boxing Day, New Years Day and Easter Sunday

Comment from ETO's Mystery Shopper, May 2014: Highly Recommended

DVDs at £25 with 3 for £50, 7 for £100, 11 for £150 and 16 for £200, that covered every BBFC approved genre

A huge open plan retail space . Highly Recommended

From Pulse & Cocktails: One of UK's Largest

This massive superstore is split into two departments.

This first department is Cocktails, which has an excellent range of sexy lingerie, costumes, PVC, latex and hosiery in a variety of styles ranging from sizes 8-26. This department also has a huge selection of naughty novelties, gifts, games and hen and stag night products

Pulse is where the shopping adventure really begins! The sex toys department is huge with literally thousands of toys from every corner of the globe with many items available to touch in the 'switch on and try before you buy' display area. This store also has an exclusive range of erotic furniture.

The store has a separate massive film department, which is DVD heaven with over 5,000 XXX DVDS. The DVDs are very competitively priced and Pulse & Cocktails offers an excellent exchange system on all films. There is also an excellent selection of XXX books and magazines that are unsealed and very competitively priced.

The store is located on Old Penistone Road, which runs parallel to Penistone Road, approximately one mile towards the city centre from Hillsborough football ground.

Large free private car park at this store

Simply Pleasure

Chesterfield Road
S8 0RL
Previously The Adult Shop. Closed by 2012


Dorrington Business Park

(5 miles south of Shrewsbury)

Tel: 01743 718123

From the Mystery Shopper , May 2008: Curious but Pleasant

I was met by a charming couple who showed me around. The main room was fairly large and held lingerie and PVC outfits and lots of sex-clubesque designs. I was also shown into the leather and bondage themed side room.

After that we toured the toy room. The grey carpet and white walls left it feeling rather clinical and the small range of vibrators did little to fill the walls.

With no films, magazines or atmosphere, this was a rather curious, but pleasant shop.

Free parking right outside.


Private Shop

40 Wyle Cop

Mon-Sat 9.30-6pm (Fri. 8pm)

From the Mystery Shopper , May 2008: Solid All-Rounder

I One of the nicest located Privates I've been in, close by the striking English Bridge over the Severn, sadly this wasn't one of the nicest presented, at least externally. The door was distinctly grubby-looking, but the inside was pleasant enough. Classic blue carpets didn't leave it feeling dingy thanks to plenty of lights and a funny, talkative lady manager.

£30 R18 DVDs (with offers on multiples) and £25 ones on shelves marked 'Bargains'.

The displays, particularly toys on gondolas, had been artfully done.

Big display of mags, including fetish and TV/TS titles.

Lots of stock in limited space can overwhelm, but in this shop didn't, and even with a lack of music,I enjoyed its character and ambience. A solid all-rounder.


SX Warehouse

Greenwood Industrial Estate,

Licensed in 2007 after a tussle with the rights abusing council who had adopted a policy of only one sex shop

From the Mystery Shopper , May 2008: Top Notch

On its industrial estate site, there was no shortage of space. A very large store, which
avoided any of the 'aircraft hanger' feeling other super-sized sex shops have generated simply by having an excellent assortment of products.

R18 DVDs were £30 each and offers on multiple buys.

There was also a ‘New In' promotional section, looking good.

There were also boots, racks of fetishwear, lnsinuate lingerie,a big display of bondage gear and a long wall of toys.

A real top notch store which the owners and staff should be justly proud of.

Skegness Pulse & Cocktails

26 Lumley Road
PE25 3NG

Open 7 days a week:
October-April: 10am-5:30pm
May-September: 9am-5:30pm

Closed only Christmas Day, Boxing Day, New Years Day and Easter Sunday

Previously Licensed to Thrill. No longer listed on teh Pulse & Ciocktails website in 2014.

From Pulse & Cocktails, March 2007: Seaside Sex Shop

This large superstore is split into two departments.

This first is Cocktails, which has an excellent range of sexy lingerie, costumes, PVC, latex and hosiery in a variety of styles ranging from sizes 8-26. This department also has a huge selection of naughty novelties, gifts, games and hen and stag night products

Pulse is where the shopping adventure really begins and is situated on the ground floor! The sex toys department is huge with literally thousands of toys from every corner of the globe with many items available to touch in the 'switch on and try before you buy' display area. This store also has an exclusive range of erotic furniture.

The store has a separate adult film department, located on the ground floor, which is DVD heaven with over 3,000 XXX DVDS. The DVDs are very competitively priced and Pulse & Cocktails offers an excellent exchange system on all films. There is also an excellent selection of XXX books and magazines that are unsealed and very competitively priced.

If you are after the ultimate sex shop adventure in a modern shopping environment then this store in Skegness is the one for you. This is an incredible store and can only be described as an erotic theme park; many customers browse for over an hour and still only see a small amount of the thrilling products on offer.

This store is located on Lumley Road, the main shopping street in Skegness and is approximately 500 yards down from the Clock Tower on the left hand near Boots.

There is an additional discreet entrance directly into the film and toy department to the left of the store under and archway as if heading for the tattoo parlour.


95 Connelly Street


Simply Pleasure

32 Windsor Road

Mon-Sat: 10am-7pm

Tel: 01753 694023

Simply Pleasure

Licensed. Previously Cupid's Shop

From ETO Mystery Shopper, July 2011: Comprehensive range

A busy shop with space to offer a comprehensive range.

R18 DVDs were priced at £ 25 with a multi-buy price of 3 for 2.

From Simply Pleasure, Sept 2008: Forces Discount

Yes we do try to make everyone welcome and comfortable when they visit.

Our opening hours have been revised Mon-Sat 10-7. We also give 10% to forces personnel with I.D.

Review from Keith, My 2007: Well Priced

The store is well-located with two multi-storey car parks bang opposite.

Store is nicely laid out and well-stocked.

I was a little disconcerted to see a middle-aged lady behind the counter, but she was very helpful and did not make me feel at all uncomfortable; that said I was buying "ben wa" balls for my wife - might have been a bit more embarrassed if buying a doll or pussy!!

My purchase was very well-priced, even better than the lowest-priced similar item on their website. (I noted that the prices were the same in store and on their site, which I think in excellent). However costumes & lingerie did seem a tad expensive - there was on outfit on the "sale" rack for 25quid which I've just bought (admittedly on eBay, but as a new item) for a tenner including postage - had the store gear been say 15 or 16 that would seem fair.

I'd certainly shop there again, and would feel quite comfortable taking my wife into the store. Out of interest I walked past an Ann Summers after I went into Simply Pleasure, and the item I bought for 4.50, and for which other versions we're available at Simply Pleasure for 6.99 were a tenner in Ann Summers.


Private Shop

165 Farnham Road

Mon-Thu 10am-6pm
Fri: 10am-8pm
Sat: 10am-6pm


From ETO Mystery Shopper, July 2011: Comprehensive range

R18 DVDs were priced at £ 25 with a multi-buy price of 3 for £ 50.

The store was reported as not great but it certainly wasn't bad.

South Shields

Secret Fantasies Lingerie

94a Boldon Lane
South Shields
Tyne and Wear
NE34 0AT

Tel: 0191 4546969 From Secret Fantasies, March 2007: Melon Farmers Discount

We will offer Melon Farmers 10% discount if they print off the shop listing on this page...

We do not as yet have a licence yet. Our council is strange and is holding up the process since there is a fully licenced sex shop all ready in South Shields.

However, we have a good range of toys, novelties and the like. We also sell costumes and uniforms from Wild Designs, Classified, Leg Avenue and other suppliers. We have a good range of Lingerie and Hosiery.

We run a very small shop, we like to think we are helpful and friendly, however, the best judge of that is our customers. We will try to help if your looking for something specific, although we feel that people are best left to look and ask for help if they need it.. and we do try to be friendly and will help and not try to over sell you...

There is loads of parking near by, we are on a main road, however, this shouldn't put people off, as you can't see inside the shop from the outside.

South Shields

Pandora's Box

86 Westoe Road


Adult Gift Shop

90 Howard Road
SO15 5BH

Licensed shop

Review from ETO's Mystery Shopper, February 2016: Disappointing

DVDs were £20 or £10 each but otherwise a disappointing store.

Review from Peter, November 2010: A good way with customers

On entering the shop l was greeted by a man watching Sky Sports News. We talked about football and he told me he has been licensed for about 3 weeks.

OK it's not a huge shop, But as l look around and the shop had some good bargains. Video all at £10 clearance each. All the new DVD titles at £30.00 each all 2 for £50.00 and a good selection on one display again at £10 clearance (he liked these sticker) I brought two off this display Euro Domination 5 by Evil Empire and Orgazm Addictz by harmony two good films for a tenner each.

It's got everything you could want, great selection of R18 DVD's from £10.00- £30.00.I also brought a jelly butt plug again with a £10 clearance sticker on.

Spent 20 minutes in this shop and was never rushed The guy who runs it was very helpful and had a good way with customers.

The shop had a back door which exited on to a large free car park. (ideal for any customers that are shy and nervous) Spent £30.00 in this shop and left happy with the items l had brought

Ann Summers

93 Above Bar Street
SO14 7FG


Review from ETO's Mystery Shopper, February 2016: Excellent staff

Excellent staff who did all the right things in terms of greeting and offering help.

Forbidden Desires

Rumbridge Street
Book shop closed in 2010.

Private Shop

16 Hanover Buildings
City Centre
SO14 1JX

Mon-Sat 9.30-6pm (Fri. 8pm)


Review from ETO's Mystery Shopper, February 2016: Modern sales area

The city centre shop benefits from a helpful manager and a modern sales area that was ostly clean and tidy.

Most R18 DVDs were £ 25 (+ free magazine) with a 3 for 2 offer and 7 for £ 100. Other titles were 10, 15 and 30 also with multiple buy offers.

News February 2014: Burglar

The shop made the news when a burglar struck, causing £800 of damage.

News, June 2011: Relocated

Southampton's Private Shop is now to be found at 16 Hanover Buildings in the city centre.


I have been to it twice, once in July and once yesterday. It is a licensed shop and is a fairly new conversion.

The range of goods, while somewhat limited compared to the large London shops, was more than adequate for any taste. The shop is next to the old C&A site in Southampton and is clean and friendly. Prices are fairly high at £40 per video/DVD, but there was an immediate £20 off if two were purchased and the guarantee of half price back if the videos were exchanged. There was a lack yesterday of, ironically, Private Videos which I was particularly after but I was able to buy the Gladiator series. The manager explained that he had been unable to obtain any just recently and he believed that this may be due to the financial difficulties Penthouse find themselves in. I was not previously aware that the Private Sex shops have no connection to the main Private Video label other than sharing the same name but he explained the management of the organization and its links to the Sunday Sport.

Overall it was a very pleasant trip and one I can happily recommend to others living within the area. I will certainly continue to use one of the big centres in London for larger buys when I am up there as there are significant cost savings but this is a very adequate alternative for a quick trip.

A Taste of Amsterdam

437 Millbrook Road West
SO15 0HX

Tel: 0238 0704603


Review from ETO's Mystery Shopper, February 2016: Okay

R18 DVDs mostly £ 30 with 2 for £5 0, 3 for £7 0, 5 for £10 0. There were also £ 15 DVDs also with multi-buy offers. There were also a few Blu-rays.

An okay store

Review from Pat, Feb 2007: Bright & Welcoming

Placed right next door to “Hidden Assets”, this licensed store had a major refit last year, and they extended out the back. This has much the same choice as the shop next door, but it has so much more room, and 90% of the DVD's and videos have been placed face forward so that the cover is fully visible.

There is plenty of toys and clothing, and the shop is clean, bright and welcoming, with the added bonus of someone behind the counter who is willing to chat and advise, and who looks pleased to see you.

£30 for a DVD, and £20 for video, with the usual multiple buy discounts and return discount deals.


Ann Summers

88 High Street

Unlicensed store with listing checked in September 2015.


312 London Road

Licensed, listing checked in 2015.

Private Shop

9 Alexandra Street

Mon-Sat 9.30-6pm (Fri. 8pm)


Review from ETO's Mystery Shopper, September 2015: Appealing

Close to the seafront and a lovely shop.

DVDs are £25 and £15 with 2 for 1 offers available at both price brackets.

Clean, well stocked, and appealing with courteous staff.

Review from Gerry, September 2011: Usual Offers

The shop is near Southend Central Station.

There's the Usual Private DVD offers (ie 3 for £ 25 of a small selection). The rest of the stock is too expensive.

Southport Nice 'n' Naughty
London Street
Closed by June 2018.
St Helens Pulse & Cocktails

East Lancs Rd
St Helens News, March 2016: Application

Pulse and Cocktails have submitted plans for a new branch of the sex shop chain at an old roadside restaurant, Little Chef. It is located on the the East Lancs Rd at Windle, St Helens.

St Helier

Ann Summers

18 Bath Street
St Helier

From ETO's Mystery Shopper, September 2014: Attractive setting

Attractively located in a street containing a public sculpture of giant outdoor chess set.

There are some excellent prices (maybe to do with the Channel Islands VAT status).


Angels of Stafford

Unit 7 Greyfriars Business Park,
Greyfriars Way
ST16 2RF

Tel: 01785 220066

The shop stocks a great range of products and the prices are excellent value for money. The staff are very helpful and friendly giving honest advice about all of the products available.

Check them out, they're worth a mention.

Stafford Romeo and Juliets

Gaol Road, Stafford
ST16 3AN

Tue-Wed: 10am-6pm
Thu: 10am-8pm
Fri: 10am-6pm
Sat: 10am-5pm

Now closed

From Romeo and Juliets, June 2007: Rock Chick

We have now got a total of 3 Fully Licensed Sex Shops offering a wide selection of R18 Certificated DVD's, Hardcore Mags both American & UK, Sex Toys including the two of this years biggest sellers The Cone & The Rock Chick, Sexy Lingerie, PVC Wear, Wigs, Shoes And LOADS more.

Private Shop

22 Queensway

Mon-Sat 9.30-6pm (Fri. 8pm) Review from Anon, June 2008: Limited Range

Was greeted by a very friendly bubbly woman who asked if I needed any help shortly after I started looking about. (I declined so can't comment on how knowledge of the stock.)

Fairly standard sex shop bearing this name, one wall dedicated to DVDs, the opposite dedicated to vibrators and the like.

Not much in the way of clothing, and a limited range of magazines (all of which were sealed in plastic bags).

A little of the common boxed rubber skirts, opera gloves, masks etc, but nothing to interest the experienced fetishist.

SWALK Adult Store

9 Queensway South

Tel: 01438 355507

Opened in November 2007 as SA Lingerie. Later re-branded to SWALK.

News August 2009: New Owners

The shop changed hands in August 2009.
Review from Anon, June 2008: Best in Town
A pleasant, bright, reasonably sized, provincial sex shop, not at all sleazy, with lingerie in the window.

Quite a few novelty items for less bold shoppers. A good selection of tarty underwear and bedroom play costumes (though I'm not sure who some of them would be a turn-on for). Plenty of toys for the girls (including, I think a couple of cheap strap-ons). Could possibly do a little more when catering for the guys in terms of clothing or toys, though there was a variety of butt plugs available.

I didn't notice much fetish wear, other than a few cheap items.

Slightly surprised to see the small range of magazines include some titles you can find in pretty much any newsagent.

Excellent range of DVDs - the highlights being several anime titles (I've struggled to find R18 animated films up till now), they also have a small number of films they produce themselves and you can rent films from them too (£20 joining fee and then £5 for 7 days.) One screen was running with an example movie.

The woman serving was very friendly and chatty and gave me a loyalty card - buy 6 DVDs and get one for free.

Definitely the best sex shop in town.

Cheeky Blue Adult Shop

42-44 Lower Hillgate

Tel: 0161 476 4548


From Mystery Shopper, August 2011: Decent Selection of Toys

DVDs were mostly 25 but new releases were 30. A decent selection of toys but the shop was not at its best at the time of the visit.

From Dave

Small and dingy. What few R18 videos they had were in a box on the counter ("I've more out back if you you want something else") I assume they are unlicenced and the small stock is "insurance" against a Visit? What they had were all 40 - when I said I was used to paying much less they magically came down to 25. I passed, thank you.


26 Lower Hillgate

Mon-Sat 9.30-6pm (Fri. 8pm)

A Private Shop


From Dave

I was very impressed by Harmony. The guy behind the counter was unobtrusive - there was a bloke in browsing as I entered, he left after a bit without buying and the shop guy was quite OK with that, no 'sales patter', very good. I always like to buy something when I visit a sex shop - but I like it to be MY CHOICE to buy.

An average selection of vidoes and slightly fewer dvds - 24.95 being the going rate which you can't really argue with these days?

A light and airy shop - you can actually see outside!! - with a good atmosphere. As good a porn shop as I've visited in the UK. (oh, and they sell toys etc.)
Personal Lives

Great Portwood St

Previously Personal Lines. Seems likely to be the closed shop burnt down by arsonists in August 2015.

Adult World

89 Broad Street

Mon-Fri: 10am-8:30pm
Sat: 10am-6pm
Sun: 11am-4pm

Previously Ultimate Book & Video.

News April 2015: Licence fees

The owner of Adult World was interviewed by the local press to respond in a welcome reduction of council licence fees from about £7000 to about £400.

From Adult World, May 2007: Vibrant

Located just on the outskirts of Hanley City Centre, in an up and coming part of the city, AdultWorld in Stoke opened in April 2004. We spent over £75K on an extensive and complete shop re-fit. This shop covers the whole of Staffordshire

Uniquely for AdultWorld this shop is split into two floors. The ground floor covers magazines, novelties, clothing and Sex Toys. The 1st floor sells DVD's and VHS.

We at AdultWorld base ourselves on being the very best in leading Adult Entertainment. Our customer ratio is 50-50 split between men and women.

Our vibrant young staff here at AdultWorld in Stoke On Trent are always on hand to lend a hand.

We have thousands of DVDs at very competitive prices. We get deliveries daily from our head office, of DVD's as well as magazines and books. This gives us a leading edge by having the very latest content available that is always new, fresh and up to date.

We offer a unique range of lingerie and sexy costumes. We have in store catalogues that offer you everything you need under one roof here at AdultWorld in Stoke on Trent.

We're just off the A500, with a very large customer car park at the back of our premises. 10 mins from junction 15 of the M6.

Ann Summers

Potteries shopping centre
10 Parliament Row
News November 2013: New in Stoke

A new branch of Ann Summers has opened up in Stoke.


30/32 Hope Street
Stoke on Trent

Licensed shop

News April 2015: Licence fees

The owner of Discretion was interviewed by the local press to respond in a welcome reduction of council licence fees from about £7000 to about £400.

News June 2014: Mentioned

Mentioned in the news being next door to a derelict bar considered a fire risk.

From Discretion, May 2008: Innovative Designs

We have been a licensed sex shop for 4 years, and before that, a fetish and fantasy shop for 16 years.

We have male and female staff on hand to help with the huge range of products that we sell.

We pride ourselves on stocking a lot of new innovative designs that very few other shops carry, at a very realistic price.

Pulse & Cocktails

530 King Street

Mon-Sat 10am-6pm
Sun & Bank hols: 11am-5pm

Previously Pleasure Palace

From Pulse & Cocktails, March 2007: One of the UK's largest

This is massive new superstore and is split into two departments.

This first department on the ground floor is Cocktails, which has an excellent range of sexy lingerie, costumes, PVC, latex and hosiery in a variety of styles ranging from sizes 8-26. This department also has a huge selection of naughty novelties, greeting cards gifts, games and hen and stag night products

Pulse is where the shopping adventure really begins and is located on the first floor! The sex toys department is huge with literally thousands of toys from every corner of the globe with many items available to touch in the 'switch on and try before you buy' display area.

The store has a separate massive film department, which is DVD heaven with over 4,000 XXX DVDS. The DVDs are very competitively priced and Pulse & Cocktails offers an excellent exchange system on all films. There is also an excellent selection of XXX books and magazines that are unsealed and very competitively priced.

If you are after the ultimate sex shop adventure then this exciting new store in Stoke is the one for you. This is an absolutely amazing store and can only be described as an erotic theme park; many customers browse for over an hour and still only see a small amount of the thrilling products on offer.

The store is located on King Street almost directly behind the railway station.

Large free private car park at this store

Private Shop

3 Marsh Street

Mon-Sat 9.30-6pm (Fri. 8pm)

Licensed, listing verified in June 2017.

Ultimate Book & Video

89 Broad Street

Stoke Rochford

See also Grantham

Pulse & Cocktails

A1 Southbound
Near Stoke Rochford
Near Grantham
NG33 5EW

Mon-Fri: 9am-9pm
Sat: 10am-8pm
Sun : 11am-5pm

A new licensed shop in the old McDonalds on the A1 southbound from Grantham near Stoke Rochford. Listing confirmed in August 2016.

Offsite Review, April 2016: A1 sex shop reveals all... including 5 best-sellers

See article from

From Pulse & Cocktails, Sept 2009: New Store

A new sexy adult superstore is now open on the A1 southbound, near Stoke Rochford, Grantham.

Formerly a McDonald's restaurant, the premises near Grantham are now a brand new and exciting adult store.

It is a bright and spacious store that offers a very relaxed shopping environment with excellent advice available from the friendly staff.

Thousands of people will drive past the Sexy Superstore every day on their travels and now many people will plan their journey so that they have plenty of time to visit the UK's most thrilling, new Sexy Superstore.

The store has 3 departments; the first has a fantastic range of sexy lingerie and dressing-up wear from sexy nurse to PVC and rubber, sexy hosiery and sexy shoes and boots.

The store also has an excellent choice of naughty novelties and games including hen and stag night products.

The second department is the most exciting one with thousands of adult sex toys, catering for all needs and tastes. A selection of the best toys are on show in display areas so that customers can see and touch before making their choices. This department also has an excellent bondage selection with restraints, whips, paddles and also handmade, life size stocks.

The third department is the separate adult film department, with over 3,000 XXX DVDs.

The store also has a huge, private car park, with plenty of room for lorries and coach parties. A visit to the new, A1 sexy adult superstore is an absolute must!

Stratford upon Avon Romeo and Juliet's Adult Boutique

20 Rother Street
Stratford upon Avon
CV37 6NE
News June 2009.

An unlicensed sex shop has been granted to planning permission to open soon.
Sunderland Ann Summers

259 High Street West

Mon-Sat: 9:30am - 5:30pm
Sun: 11am - 5pm

Unlicensed sex shop. Listing checked March 2015.

Sutton Coldfield Six 30

In Shops (indoor market)
South Parade
Sutton Coldfield

Unsure of status in May 2011

Unlicensed shop opened in September 2009

It is an adult boutique selling upscale lingerie and a few toys.

Sutton in Ashfield


1B Market Sq

Tel: 01623 510 350

Sells R18 videos (£20) & DVDs (£25) along with hardcore magazines and marital aides. Half price exchange service.

Ann Summers

20 Whitewalls

Mon-Fri: 9:30a-6pm
Sun: 11am-5pm

Unlicensed high street store. Listing verified in February 2017.
Little Amsterdam

King Edward Road

Now closed

Private Shop

3 Dillwyn Street

Mon-Sat 9.30-6pm (Fri. 8pm)


Offsite review from , July 2018: Mainly men buying DVDs

The dying art of running an adult shop in the internet age.

From ETO's Mystery Shopper , November 2013: Loads of R18s

Loads of R18s at £25 or £50 for 3. Otherwise full priced DVDs are £30 and bargain bin titles are £15 or £30 for 3.

A rather disjointed shopping experience

From the Mystery Shopper , June 2006: Really Good

This shop is on the periphery of the shopping area and has perhaps the finest frontage of any Private shop I've seen.

Inside standards were high too, with a talkative and entertaining manageress, light wood floor below blue and white slat-wall holding loads of clearly arranged and priced stock.

Bright lighting illuminated DVDs (£40/1, £60/2, £100/4).

A broad display of mags (£10 for 4 hardcore) lead me to an extensive toy display.

With nice music on the stereo and a spacious yet intimate feel, I think this may be the best-presented Private I've visited.

A really good adult store!

Simply Pleasure

18 Park Street

Mon-Sat: 9am-6pm

Tel: 01792 455248

Simply Pleasure

Licensed. Listing checked in May 2018.

From ETO's Mystery Shopper , November 2013: Exceptional Store

An exceptional store for all the right reasons. Well organised and well presented.

There's a large selection of £25 R18s, with a 3 for the price of 2 deal.

All set off by Low pressure, High-help manageress, for whom nothing is too much trouble.

From the Mystery Shopper , June 2006: Presentable

Just a minute from Swansea's retail heart and a fairly standard sex shop.

DVDs were £40 each, £60 for 2, £100 for 4)

Well-arranged displays of fetish clothing.

Far from great, but a generally presentable store.


Exchange Book Shop

158 Crickdale Road
Gorse Hill

Unlicensed shop prosecuted by the human rights abusing council who refuse to grant licences
Private Shop

Devizes Road
Closed and sold in autumn 2007, now a pub.


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