Sex Shops List

C: Cardiff, Carlisle, Crawley


Ann Summers

3 Lion Yard Shopping Centre

Mon-Tue: 9:30am - 6pm
Wed: 9:30am - 8pm
Thu: 9:30am - 6pm
Fri-Sat: 9am - 6pm
Sun: 11am-5pm

Unlicensed shop

Review from ETO's Mystery Shopper, July 2015: Nice

A nice atmosphere with engaging staff

The Confidential Shop

Devonshire Road

Closed by May 2013 and has become a wine and chocolate shop.


Cobble Yard
Napier Street

Unlicensed fetishwear shop, opened in December 2013. Listing checked in August 2016.

The Private Shop

38 Chesterton Road

Mon-Sat 9.30-6pm
(Fri 8pm)

Licensed shop.

News July 2017: Makeover

The shop has been open for over 30 years but always looked a little run down until now.

The store design is now a classy light gray. The railings are freshly painted and the entrance area now blends in with the historic townhouses surrounding the shop.

The store has an exclusively female staff and is licensed by the City Council. According to the shop, it is the only [licensed] sex shop within a 20-mile radius.

Review from ETO's Mystery Shopper, July 2015: More charm than many

Parking outside was 50p for 30 minutes.

R18 DVDs are £25 to £30 each or 3 for £60. Bargain titles at 3 for £30 and there are pre-owned films for £10 each.

A private Shop with more charm than many licensed shops.

News January 2014: Proposed fee reduction

Cambridge's sole licensed sex shop is set for a boost as the council is set to reduce the licence fee for a sex shop by 49%, from £4,916 to £2,500.

Review from Nick, November 2009: Mainly films

Mainly films, some toys, limited clothing/bondage stuff.

The woman who works there most of the time stares as if everyone's a shoplifter to her. Avoid at all costs

The XXX Zone

Newmarket Road
Closed in 2008
Cannock Darksensations

East Street
WS11 0BU

Closed by 2011
Simply Pleasure

Unit 16 Beechwood Business Park
Burdock Close
WS11 7GB

Mon-Sat: 10am-6pm

Tel: 01543 500068

Simply Pleasure

From the Mystery Shopper at ETO, May 2011: Top recommendation

Visiting this shop is a naughty treat and this is a top recommendation.

From Leo

The shop is in a modern unit on an easily accessible trading estate just outside Cannock and Hednesford.

Good parking outside the front, very well laid out, clean, airy and great stock of R18 video/DVD, all sorts of toys, clothing etc.

They cater for all manner of tastes and their pleasant and helpful staff that make you feel comfortable.
Twisted Dreams Lingerie

Market Street
Seems to have closed by 2011

Ann Summers

15 Whitefriars Centre
6 Gravel Walk
Kent CT1 2TF

Mon-Sat: 9:30am - 6pm (7pm Thu)
Sun: 11am - 5pm

Unlicensed shop

Review from ETO's Mystery Shopper, June 2014: Top Marks

The shop was clean, tidy and fully deserving top marks for the shopping experience

La Boudoir Boutique

Unit 26, 1 Sparrow Way
Evans Business Park
near Canterbury

Mon-Sat: 9.30am-5pm

Unlicensed shop, new for 2013. Listing checked in December 2015.

News March 2015: The Masters Room

Following the successful launch of its Boiler Room space last year, Canterbury retailer La Boudoir Boutique has unveiled its secret back room called The Masters Room, which it describes as a carefully put together space with a French gothic feel and theatrical decor throughout. The company said:

The room is filled with only the finest BDSM furniture to inspire and seduce anyone looking to create their own playroom. The aim of The Masters Room is to engage the BDSM community, providing high quality, bespoke furniture from a range of respected suppliers such as House Of Eros, Slave to Love, Sling Master and Rouge Garments.

Review from ETO's Mystery Shopper, June 2014: High Standards

Friendly manageress lived up to the high standards of presentation.

News August 2013: Grand Opening

La Boudoir Boutique was joined by celebs, suppliers and leading industry writers at its Grand opening event. The new business introduced itself with presentations, competitions, a calendar photo shoot and readings by erotic authors Kay Jaybee and KD Grace.

From La Boudoir Boutique, July 2013: Sex toys, lingerie and fetish clothing

We are an unlicensed sex shop, and we specialise in selling sex toys for men, women and couples, lingerie and fetish clothing and pride ourselves in having an open and friendly shop that breaks the age old tradition of the seedy sex shop.

We will also be offering classes and erotic photography packages after working hours, although details are still to be finalised.


Ann Summers

51 Queen Street
CF10 2AS

Mon: 10am - 5pm
Tue: 9am - 8pm
Wed: 9am - 9pm
Thu: 9am - 5:30pm
Sat: 9am - 8pm
Sun: 11am - 5pm

Colin's Book Exchange

Caroline Street
CF10 1FF

Licensed sex shop closed in February 2017. Set to become a takeaway.


80 Cowbridge Rd
East Canton
CF11 9DW

Tel: 02920 387168

From ETO's Mystery Shopper, February 2013:

There's a huge range of fetishwear.

DVD's are £35, £25, & £20 with offers on multiples.

Review from VG, Dec 2006: Basquing in Praise

I recently shopped here for an outfit to wear to the Rocky Horror Show. Having decided to dress as Frank-N-Furter, I felt completely at ease walking through the doors into the well lit room. I think I happened to be served by the owner, who was very helpful and had a thorough search for the best value purchases and gave a little package-discount even though there was already a sale on.

I would completely recommend anyone wishing to get something that little different to have a look here. Happy shopping!

From the Mystery Shopper, January 2005:

The window display was rather higgledy-piggledy but interesting and colourful enough to draw the eye. From the outside it looks huge but it's perhaps only 10 feet wide.

The DVDs ranged from £30 to £40. (2 for £75, 3 for £100). There was also a buy 3 for £70 or 6 for £100 deal on cheaper titles.

From Karen

As a regular visitor to this store I have to agree with Tony. This shop is great, something for everyone, from outfits to a women's size 26 to the hardcore DVDs/videos on which they do great deals. As a woman I find the atmosphere non-threatening – they're staff are friendly and approachable and as a refreshing change, not all male. For the shy women out there, my advice is to go on a Thursday when there are two women behind the counter. There is always some leniency on price – they will try to get you the best for your money, so don't be afraid to ask for a deal on multiple items. Happy shopping!

From a reader

There is a really large sex shop in Cardiff called Lovecraft, it's a licensed shop and they sell hardcore videos and magazines, as well as lots of toys and clothing. My self and my husband were not at all embarrassed to go in, it's bright and the staff are friendly, and prices are very reasonable.

Although they have an extensive selection of dvds/vids/mags and toys they are pretty expensive e.g; vids are 35 quid and dvds are fifty...


63-65 City Road
CF24 3BL

Mon-Fri: 10am–6:3-pm
Sat: 10am–6pm
Sun: 12–4pm

Tel: 029 2048 9830

From ETO's Mystery Shopper, October 2011: Welcome

This enormous shop deserves its 'impressive shopping experience' rating for its range, price and welcome.

From the Shop, Dec 2006: Sexy Shop

Passion is a 2000 sq. ft. sexy shop on City Road, Cardiff just 5 minutes walk from the main shopping area of Cardiff Queen Street.

From the Shop, Dec 2006: Sexy Shop

Passion is a 2000 sq. ft. sexy shop on City Road, Cardiff just 5 minutes walk from the main shopping area of Cardiff Queen Street.

The shop is unlicensed, and women and couples feel very comfortable shopping there for sex toys, sexy clothing of all kinds including stripper wear, PVC, leather and quality rubber, plus menswear, over 50 styles of sexy shoes & boots, and much more.

Private Shop

9 Mill Lane
CF10 1FL

Mon-Sat 9.30-6pm
(Fri 8pm)


From ETO's Mystery Shopper, February 2013:

A decent store with a good enthusiastic manager.

Simply Pleasure

13 Broadway
CF24 1QD

Mon-Sat: 10am-6pm

Tel: 0292 0450288

Simply Pleasure

Previously known as Adult Play Things
From ETO's Mystery Shopper, February 2013: Perfect welcome

The manager gave a textbook perfect welcome and offer of help.

A respectable range of £30 DVD and £15 older titles. 3 for 2 offers apply for multiple buys.

My favourite store of the day.


Ann Summers

The Laines Shopping Centre
53 Scotch St

Mon-Fri: 9:30am - 5:30pm
Sat: 9am - 5:30pm
Sun: 11am - 5pm

Unlicensed high street store.

News, February 2019: Closing

The store is set to close on 31st March 2019.

Review from ETO's Mystery Shopper, July 2014: Middle of the Road

Pretty middle of the pedestrianised road sort of Ann Summers.
Carlisle The Parade

William Street


Prosecuted for selling hardcore DVDs after a tip off from a rival shop


Private Shop

6 London Road

Mon-Sat 9.30-6pm
(Fri 8pm)

Licensed. Listing checked in March 2019.

News, May 2015: Mentioned in Dispatches

See article from . The manager spoke to the local paper about customers and the preferences for a discreet shopping experience.

Review from ETO's Mystery Shopper, July 2014: A Warm Welcome

The Mystery Shopper received a warm welcome and offer of help.

R18 DVD's are £ 30 each, 3 for £ 50, 7 for £10 0, or 11 for £15 0

Carlisle Thongs n Things


Noted as closed by 2014



96 Tullow Street
Carlow News, July 2009: Raided

The shop was raided by the police who took away adult DVDs. The shop is said to be continuing to trade.

Utopia Adult Store

Unit 2
Savile Road Precinct
Savile Road
West Yorkshire
WF10 1PE

Mon-Sat: 11am-7pm


Review from ETO's Mystery Shopper, September 2018: Free parking

A good sized shop in a discreet location with free parking.

Most DVDs are £25 each or 2 for £40.

The shop sells magazines.

Review from Ian, July 2014: Relaxed and welcoming

Located in a small industrial estate just out of the town centre. Plenty of parking at front of the store and for those a little embarrassed you could park around the corner in front of shop


The store was well presented. Offers clothing, sex toys, lubes, magazines and good selection of R18 DVD's.

Movies are all sorted by genre and priced at 25 pound each.

The shop has enough choice to make the even most picky porn loving person happy.


The pretty lady working in the store was very friendly and chatty. She asked if I had been in before and knew about the return deal and also offered her advice if I needed any.

If you buy any DVD you can return the movie anytime and exchange it for another one for just 10 pound. Found this a good idea as Porn Movies don't last forever.

Some Sex Shops have an uncomfortable atmosphere but Utopia was relaxed and welcoming.

Never visited this store before and would suggest anyone local to the area pay a visit

News from Tyler, April 2012: Moved

The shop has moved from Speedwell Road to their new premises at Savile Road, Precinct. Utopia is located at the bottom of the yard next door to a fishing bait shop.

The staff were very friendly and helpful.

From Utopia, updated Jan 2006:

Granted an uncontested licence and opened in July 2005.

Located in a ultra discreet location 2 minutes from Junction 31 off the M62

We are fully licensed with a huge range of DVD's straight, Bi. Gay & Shemale. All at competitive prices. We have the largest range of toys in stock in the area and a good selection of lingerie.

Now stocking Michelle X shoes glass platform type (Jenna shoes!!). @ £49.99 per pair

New Bargain Section: DVD £15 each 2 or more £10 each

Chatham Pillowtalk

Rainham Road
ME5 7E

Licence granted in May 2008. Now closed

Private Shop

18 High Street

Mon-Thu: 10am-6pm
Fri: 10am-8pm
Sat: 10am-6pm


Review from Len, October 2011: Wide range but not quite wide enough

I have used this shop a couple of times. It's trading name is Darker Enterprises.

They have a great selection of films and magazines covering pretty much any and every taste.

They also have a wide range of lubes, dolls, bondage toys and sex toys, including fists/hands, vibrators, dildo's, anal beads, double enders, glass dildo's and butt plugs. Some of the dildo's are huge. They didn't have any really thick / wide butt plugs, various sizes and inflatable ones, but not a wide one for a good stretch!

Staff were very friendly and discrete, making sure that you have what you need for a fun time.


See also Witham

Erotic Fantasy

Broomfield Road

Closed in 2018 and is now a bridal shop

Adult Discount Store

167 Moulsham St

Mon-Sat 10am-6pm

Tel: 01245 607604

Licensed. Took over from The Private Shop in 2009.

Review from ETO's Mystery Shopper, September 2015: Full marks

In some ways first class, in others, lacking

From Adult Discount Store, February 2010: First licensed shop

Formally Private Shops UK and was the very first licensed sex shop in the UK and is now Adult Discount Store this store has been established for more than 30 years as a licensed sex establishment and is now an independently run family business offering customers a full range of R18 DVD's, Adult Toys, Herbal Viagra! Magazines and much much more to follow!

Exchange old for new DVD'S for just £10, over 2000 Titles to choose from, Harmony, Evil Empire, GGG, Viv Thomas, Anna Span, Ben Dover, Private, Relish, Rude Britannia, Mark Dorcel, Union, Score, and over 150 of the very latest DVDs from Holland to mention just a few


Ann Summers

6/7 Regent Arcade
GL50 1JZ

Mon-Sat: 9am - 5:30pm
Sun: 10:30am - 4:30pm

Unlicensed store

Review from ETO's Mystery Shopper, February 2015: Happy

I left this store happy and with new pjamas.

Pulse & Cocktails

Runnings Road
Kingsditch Industrial Estate
Gl5 19NQ

Mon-Fri: 10am-8pm
Sat: 10am-6pm
Sun: 11am-5pm

Licensed shop.

Offsite Review, February 2017: What it's really like

We visited a Cheltenham sex shop to find out what it's really like working there

See review from

Review from ETO's Mystery Shopper, February 2015: Spacious

A spacious store made welcoming by being partitioned off into separate rooms.

R18 DVDs are displayed in a large room and priced at £25 with multi buys of 3 for £50 and 7 for £100. There are also bargain DVDs at 3 for £25.

A fine superstore with great staff

From Pulse & Cocktails, April 2007: One-Stop Shop

This newly refurbished and good sized, one-stop shop in Cheltenham offers a very relaxed shopping environment with excellent advice available from the shop manager.

The store has an excellent range of sex toys, games and novelties along with a good assortment of lingerie, stockings and uniforms.

The store has a separate film department, which is DVD heaven with over 2,000 XXX DVDS. The DVDs are very competitively priced and Pulse & Cocktails offers an excellent exchange system on all films. There is also a good selection of XXX books and magazines that are unsealed and very competitively priced.

Free private car park at this store

From Andy: Bright & Airy

I visited this store today for the first time. I will be going back!

The shop is not large, but is bright and airy and has space for a wide range of toys, games and potions. A couple of walls are covered in DVDs and videos with what looked like a wide range.

The female assistant was very helpful in choosing a DVD that my wife would like, as well as a couple of small toys.

She was happy to chat about the range and pointed out some bargains, as well as one or two of her favorites that my wife might like to try.

Cheshunt Temptations

The Cheshunt Centre
58 High Street

Closed by 2014.

Ann Summers

16 Newgate St

Monday - Saturday: 9am - 5:30pm


Review from ETO's Mystery Shopper, May 2018: Busy

Exited this busy store with a winning aura of happiness

Nice n Naughty logo >

Nice 'n' Naughty
129 Brook Street
(Near train station)

Mon-Sat: 9am-8pm
Sun 10am-5pm

Tel: 01244 350123

Take a peek into the shop:


Review from ETO's Mystery Shopper, May 2018: Enjoyable

R18s at £30, £25 and clearance lines at £10, all with multi buy offers.

An enjoyable retail experience with a friendly and helpful manager.

News, August 2013: 15th Anniversary
See article from

Nice 'n' Naughty opened its first store in Chester on 31st August 1999. The shop's management has spent the 15 years modernising its image and making for an attractive and enjoyable shopping experience.

The store now boasts a colourful shop front and sponsorship agreements with local football, cricket and netball teams. Managing director Simon Prescott told the Leader:

I never would have thought of myself as a pioneer when we challenged Chester City Council's view in 2001 that adult stores should have blacked out windows, it just seemed right we be allowed to put mannequins on display. In reality Nice 'n' Naughty set a new trend, which was not only followed by our other stores, but many of those in the industry.

The policy has worked well and the firm has expanded to 11 stores from Brighton to Newcastle.

News, May 2013: Award Nomination
Nice 'n' Naughty in Chester has been nominated for Best Individual Shop for the 2013 Erotic Trade Only (ETO) Award

Review from Tina, March 2009: Accolades Merited

I know that you have a mass of reviews for this shop but I had to say that because of the reviews I visited the shop today and found that all of the accolades were extremely merited - very friendly and unobtrusive staff (how do they get that balance right?) excellent range and good prices - both in and outside the sale.

I will definitely be going back!

From Nice Nice ‘n' Naughty: Doubled Up

Nice n Naughty in Chester has doubled in size taking over the shop next door and has over a 1000 titles of Original VHS/DVD's in stock. We believe one of the largest and most up to date shops in the country. Stocking all available R18 titles as they are released. Still as friendly as ever.

Private Shop

53 Brook Street

Mon-Sat 9.30-6pm (Fri. 8pm)


Review from ETO's Mystery Shopper, May 2018: Enlivened

R18s at £50, and £20 with multi buy offers available.

Notes as average shop enlivened by an attentive and chatty manager.

News, July 2014: Sundays stay private

At the time of licence renewal the Private Shop requested to open on Sundays. But following an article in the Chester Chronicle, the request was withdrawn.

Private also asked to be able to keep its front door open to signal that the shop is open for business. This request was granted

Only one objection to the shop's renewal was received and the licence was duly granted.


Visited the new Private shop in Chester at 53 Brook Street an excellent selection of videos/dvd's and toys. Again clean bright fresh smelling and well stocked, to be honest I was surprised to see it was owned by Private. Videos /dvd's are a little more expensive than Nice 'n' Naughty just up the street, but Private have a much better selection of non R18. The guy behind the counter was friendly but unobtrusive.

The Private Shop

528 Sheffield Rd
Whittington Moor
S41 8LP

Mon-Sat 9.30-6pm (Fri. 8pm)

Licensed sex shop open since 1981.

News March 2019: Licence renewal

The shop has submitted its annual licence renewal application.

Thanks to Gav

It is quite small only one room, loads of DVD's and videos, something for everyone there, not many sex toys and no clothing. They also have magazines.

The guy looks a bit freaky, but is willing to help! Its entrance is on a very main road, so people can see you go in and out, but other than that it is quite good!!
Chesterfield Pulse & Cocktails

New Beetwell Street
S40 1QN

No longer listed on Pulse & Cocktails website in 2014.

Bolton Street

Established in 2001 and licensed. Closed in May 2017.

Adult Centre

28 Orwell Road
CO15 1PP

Mon-Sat: 10am - 6pm (7pm Fri)

Licensed. Listing verified in June 2018.

From the Mystery Shopper, May 2008: Dingy

There were £19.00 DVDs. These were also available at £50 for 3 or £100 for 7.

Despite light wood floors and white walls, the shop felt a little dingy.

Hardcore magazines were awkwardly displayed beside the counter.

With close-by on road free parking and a fine position, it's a shame more hadn't been made of this fair-sized shop's potential.

Private Shop

Rosmary Road
CO15 1PA

Delisted from the Private Shops website in 2014 so presumably closed

Private Shop

189 Grimsby Road
DN35 7HB

Mon-Sat 9.30-6pm (Fri. 8pm)


News September 2017: Licence renewed

North East Lincolnshire Council's licensing and community protection committee unanimously agreed to renew the existing sex shop licence previously granted to The Private Shop, on Grimsby Road. No issues were raised in opposition.


Adult Emporium

67 Butt Road

Review required

From the Mystery Shopper, May 2008: Cheery

Under New Management. I received a cheery welcome from the manager.

Film-covered windows helped keep the limited space looking bright and clean.

DVDs were £19.99 or Buy One Get Second Half Price. Clearance titles £9.99

Private Shop

Butt Road

De-listed from the Private Shop website by 2014, so presumably closed.
Colwyn Bay

Private Shop

19 Greenfield Road
Colwyn Bay
LL29 8EL

Mon-Sat 9.30-6pm (Fri. 8pm)

Licensed shop
Cork The Adult Store

McCurtin Street
The shop is now closed

Jade Winters

Grafton Street
Off Oliver Plunkett St.

Open 10am -10pm

Tel: 00353 21 4270608

Sex shop

Reader submission:

Probably the best stocked shop in the country. No R18s stocked only American, Dutch and German. The biggest collection of videos/dvd's with the biggest collection of magazines and toys. The products in this store are continuously changing.
Secrets Adult Store

Parnell Place
The shop is now closed

Private Shop

78 Far Gosford Street

Mon-Sat 10pm - 8pm


Reviewed in the local press, October 2017

See Secrets of a Coventry sex shop worker: What it's REALLY like to work in an adult storefrom

Review from The Mystery Shopper, January 2011:

Despite a few little issues, I felt this was a fine example of the Private chain, all credit to the manager.
Cradley Heath

The Adult Shop

19 Cradley Road
Cradley Heath
West Midlands
B64 6AG

M on-Thur: 9am - 6pm
Fri: 9am - 8pm
Sat: 9am - 6pm

Tel 01384 412070.


Review from Gerry, September 2011: Train to Walsall

It is a small shop just off High Street.

It has a modest selection of DVDs , but very expensive at £ 30 each and no bulk discount.

Local clients would be well advised to get the train to Walsall and save a lot of money.

From the shop:

This is one of the best adult shops in the area, nothing is to much trouble for us. If we do not have it in stock we can easily supply from our suppliers.

The shop is light bright and well furnished, and is a pleasure to all who visit us.


Ann Summers

4, The Pavillion
West Sussex
RH10 1DE

Mon- Sat: 9:30am - 6pm
Sun: 11am - 5pm


From ETO's Mystery Shopper, December 2017: Cheery

Cheery girls serving in a busy store.

Pillow Talk

Hazelwick Ave
Three Bridges
RH10 1NP

Closed by 2013. Now a pizza shop
Private Shop

High Street
RH10 1BH

Licensed. De-listed by May 2019.

Ifield Road
RH11 7AP

Closed by December 2017.
Crewe Private Shop

Edlestone Road

Licensed. Del-listed by May 2019.


100 Nantwich Road

Mon-Sat: 9.30am-6pm

Licensed, previously known as Love Boutique

Review from Jerry, February 2011: Excellent Choice

Small shop 8 minutes walk due west from Crewe railway station.

Excellent choice of DVDs at very good prices.

Helpful manager

Cwmbran Venus Smiling

Central Buildings
Oldbury Road
Old Cwmbran
NP44 3JU

Licensed adult shop closed in April 2012



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