A Bristol taxi firm has generated a little outrage by resurrecting a previously controversial advert campaign suggesting that if beer goggles
are kicking in then perhaps it's time to call a cab.
The campaign for CityFox taxis features male and female adverts of overweight people next to the slogan: if I start to look sexy book a taxi .
Inevitably the advert featuring the woman has 'outraged' local feminists. Bristol Women's Voice said it was appalled
by the ad as it reinforces harmful gender stereotypes and sends the message that women are to be judged by their physical appearance .
However there are no reports of the feminists being concerned about men being judged by their appearance.
The same theme was previously used by West Quay Cars of Southampton in 2015, and on that occasion, advert censors of the ASA dismissed complaints saying that the adverts were light hearted and would not cause widespread offence.
CityFox has now decided to scrap the campaign anyway. However CityFox told the Bristol Post that it would not apologise for the campaign which also featured a dishevelled male on a flyer aimed at female passengers.