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  Don't be a Can't...

Irn Bru winds up a few can'ts into complaining to ASA about a humorous TV advert

Link Here 22nd February 2018  full story: Irn Bru Adverts...Humourosuly offending the easily offended

dont be a cant video AG Barr have issued an apology after an Irn Bru advert sparked a few complaints to the Advertising Standards Authority (ASA).

The ad aired on STV after 7pm on Friday. The ASA confirmed they had received 9 complaints with the majority deeming the advert to be offensive and in poor taste.

The 'Don't be a cunt' campaign depicts a man meeting his girlfriends family for the first time and when asked by her father about when he is going to marry his daughter he replies he can't right now and asked to leave but is told by his girlfriend that they can't to which he replies Don't be a can't

An AG Barr spokeswoman said:

Our advertising always plays up Irn-Bru's cheeky sense of humour and our latest campaign is no different. It's never our intention to offend so we're sorry if our new advert hit the wrong note with a few people. But we hope most fans will enjoy this spin on positive thinking in the spirit it is intended.


  Wash your mouth out with (Dove) soap...

Unilever boss lays into Facebook and Google saying algorithms do not produce a squeaky clean enough environment for the Unilever brand

Link Here 17th February 2018
lynx scrum
  Lynx advert from Unilever

Since their ascendance in the 2000s, Google and Facebook have largely defined how ads and other corporate content would appear, where they would flow, and the metrics of online advertising success.

On Monday, one top advertiser, Unilever, went public with its criticism, calling social media little better than a swamp and threatening to pull ads from platforms that leave children unprotected, create social division, or promote anger or hate. That comes a year after Procter & Gamble adjusted its own ad strategy, voicing similar concerns. ,

Keith Weed, Unilever's chief marketing and communications officer, said in a speech Monday to internet advertisers.

Fake news, racism, sexism, terrorists spreading messages of hate, toxic content directed at children -- parts of the internet we have ended up with is a million miles from where we thought it would take us. This is a deep and systematic issue -- an issue of trust that fundamentally threatens to undermine the relationship between consumers and brands.

Jason Kint, chief executive of Digital Content Next, a trade group that represents many big entertainment and news organizations added:

The technology, it appears, is actually allowing bad actors to amplify misinformation and garbage while at the same time squeezing out the economics of the companies that are actually accountable to consumer trust.

Update: Center Parcs outraged at the Daily Mail for its advert placement

17th February 2018. See  article from

Center Parcs has announced it has stopped advertising in the Daily Mail. It took the decision after its advert appeared in an online article by columnist Richard Littlejohn that criticised diver Tom Daley and his husband David Lance Black, who are expecting a child . Littlejohn claimed children benefit most from being raised by a man and a woman.

Center Parcs was responding to a complaint from a person who tweeted:

My son so wants me to book at your parks, but how can I do that if you support homophobia?

Center Parcs responded:

We take where we advertise very seriously and have a number of steps to prevent our advertising from appearing alongside inappropriate content. We felt this placement was completely unacceptable and therefore ceased advertising with the Daily Mail with immediate effect.


  Stockholm goes shariah...

City council is set to ban anything sexy from outdoor advertising

Link Here 8th February 2018  full story: Sexist Advertising in Sweden...Sweden considers banning sexist advertising

stockholm council logoStockholm council is set to ban sexy outdoor advertising. Daniel Hellden, one of Stockholm's deputy mayors and a long-serving Green Party activist with a political and personal mission to:

Make sure women aren't made to feel uncomfortable by explicit or gender stereotyped advertising in public spaces. I know my daughters, they don't like it. They feel bad. We should not as a city be part of this sort of advertising. I have a responsibility to the citizens of Stockholm to ban this.

Hellden notes that  record immigration to the Swedish capital has fuelled a wider awareness of stereotyping and a need to avoid racist undertones in public spaces.

His efforts to stamp out discriminatory billboards, digital displays or information boards will come to a head later this month, when the City Council is expected to approve a ban on racist and sexist advertisements.

The censorship rules about what constitutes a sexist or racist advertisements will follow those set out by the country's very politically correct nationwide advertising censor, Reklamombudsmannen (RO). But whereas RO cannot issue sanctions to companies in breach of the guidelines, Stockholm's council will be able to order them to take down offensive billboards within 24 hours.

Inevitably the move has supporters and critics. The Swedish Women's Lobby recently labelled Sweden the worst in the Nordics when it comes to gender images, due to being the only country in the region lacking legislation against sexism and stereotyping in advertising.

But Stockholm's plans to try and step up efforts against discrimination have come under fire from The Association of Swedish Advertisers, which represents agencies and marketing professionals. Its chief executive, Anders Ericson, argues that despite complaints from what he describes as a really strong group of feminists, Sweden is already doing a really terrific job in self-regulation. He fears a ban will increase red tape and curb freedom of expression. 


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