In response to recent boycotts by high profile advertisers, YouTube has clarified its censorship rules to enable video-makers to know which
content it considers to be advertiser-friendly.
In a blog post, the video-sharing website said it would not allow adverts to appear alongside hateful or discriminatory content. It will also refuse to place ads next to videos using gratuitously disrespectful language that shames or insults an
individual or group. The guidelines also discourage film-makers from making inappropriate parody videos using popular family entertainment characters.
YouTube has detailed new censorship rules in a blog post:
Hateful content: Content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual's or group's race, ethnicity, or ethnic origin, nationality, religion, disability, age,
veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization.
Inappropriate use of family entertainment characters: Content that depicts family entertainment characters engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes.
Incendiary and demeaning content: Content that is gratuitously incendiary, inflammatory, or demeaning. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group.
However, the announcement has met with some criticism from video makers. Captain Sauce, pointed out that the algorithm used to detect whether a video may contain inappropriate content was not perfect.
Whilst Eugenia Loli pointed out that mainstream news networks often post inflammatory studio debates that could be judged incendiary and demeaning, while music videos often pushed the boundaries of sexually-explicit content, but these still
carried advertisements. He wrote:
Why punish the little guy, but not the big networks? This is a double standard.
Posters, featuring US TV personality Khloe Kardashian wearing a leotard, have
caused politically correct 'outrage' over 'body shaming'. The adverts have appeared on London's underground transport network featuring a campaign by Protein World, a healthy eating company.
The PC stance is that posters of fit and beautiful people cause confidence issues among the not so fit and beautiful.
Green politician Caroline Russell said she received complaints from constituents about the advert and said that people who travel on the Tube should not be bombarded by adverts that imply their bodies are not good enough. She said in an interview:
Young people receive this negative message from enough social media channels and it's appalling that this is being reinforced on Tube platforms, against the Mayor's own policy, when people are taking trips to school, to work, or going out to socialize.
Transport for London, who manage the London tube network, said that the posters are acceptable and are not covered under Sadiq Khan's advert ban.
Protein World previously hit the headlines with an advert with a bikini clad model and the slogan: Are You Beach Body Ready .
Wicked Campers are known as a brash, unapologetic company that built its reputation on homourous slogans plastered across
But almost a year on from a nationwide furore that saw New Zealand's Chief Censor ban a handful of its vans from the road, the feeling is that the company has been somewhat tamed. Golden Bay's Pohara Campground assistant manager Leigh Johnson said:
They are not like they used to be 12 months ago. It think they have toned it down.
The film censor's ban meant that the specific vans were banned from public places in New Zealand and Wicked could face a fine of up to $200,000 per offence if it continued to use them.
Murchison's Riverside Holiday Park, leaseholder Robin Sandford, said it seemed:
All the bad ones had disappeared. I don't know if they have taken them off the road or what but we don't see a lot of them coming in here. I saw two in the last two weeks and there was nothing offensive on them. They were funny but they weren't