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2018

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Offsite Article: Whatever happened to...


Link Here2nd June 2018
the editor of Indonesian Playboy

See article from sea-globe.com

 

 

Sorry for the inconvenience...

Japanese 7-11 convenience store chain set to banish porn magazines


Link Here26th February 2018
7-11, a global chin of convenience stores is banning porn from its more than 20,000 stores in Japan.

Up until now they have offered a wide variety of porn magazines. The store is following the lead of the Ministop chain which ended porn sales last month citing the reluctance of parents to enter the stores with their children.

Traditionally the chains earned a lot of money with porn magazines but times are a changing and the magazine publishers will now have to contemplate a significant decline in retail stockists.

 

 

So there you have it, nobody reads Playboy for the articles...

Playboy is considering closing down its, now non-nude, print magazine


Link Here 6th January 2018
Full story: Playboy Magazine...Evolving with the times
In a recent interview Ben Koh, CEO of Playboy Enterprises made a comment that could mark the end of Playboy's 60 year-long run. He said:

Historically, we could justify the [magazine's] losses because of the marketing value, but you also have to be forward-thinking. I'm not sure that print is necessarily the best way to communicate to our consumer going forward.

At its height, Playboy sold more than 7 million copies. The circulation of Playboy is now down to under 500,000 copies.

After Hugh Hefner's death, his son, Cooper Hefner who serves as COO of Playboy Enterprises tried to refocus the magazine towards younger readers with more of an FHM style. The magazine initially stopped all the nudity, but later reintroduced topless girls (and transgender girls). It seems that the new approach hasn't been a hit.



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