Sex Shops List


King's Cross Abcat Cinema

72 Caledonian Road
King's Cross
N1 9DN

Licensed gay cinema club. Closed by March 2015.

News, June 2014: Unappealing Appeal

The venue was set to appeal against Islington Council revoking the cinema licence, but the loss of a very similar appeal by Oscar's cinema led to the venue dropping the appeal. The outlook seems grim for the cinema.

News, May 2014: Under duress

The venue is under duress from moralists of Islington Council

Adult Only

Walker's Court

Review from ETO's Mystery Shopper, July 2017: Unpriced

Is one of only 2 stores remaining on this once bustling sordid walkway..

There's a distinct lack of pricing

Islington Adult World

Islington Green
N1 8DU

Licensed. Closed, the unit is now To Let.

Agent Provocateur

  • Broadwick Street, Soho
  • Harrods, Knightsbridge
  • Pont Street, Knightsbridge
  • Royal Exchange, City ofLondon
  • Selfridges, West End
  • Westbourne Grove, Notting Hill
Unlicensed. High end sexy boutiques

Review from April 2014: Oldest and best

Broadwick Street Soho is still the chain's oldest and best. Styles run from the virginal to the downright rude,

Marble Arch

Ann Summers

522 Oxford Street

Mon-Sat: 9am - 9pm
Sun: 10am - 7pm

Unlicensed. Listing checked in June 2015
Shepherds Bush

Ann Summers

Westfiled Shopping Centre
Ariel Way
W12 7GD

Mon-Sat: 10am - 10pm
Sun: noon - 6pm


Review from ETO's Mystery Shopper, August 2018: Good

Good, but not great

Ann Summers

79 Wardour Street

Mon-Sat: 11am - 11pm
Sun: noon - 10pm


Review from ETO's Mystery Shopper, November 2014: Essentials

A very compact shop carrying just the essentials

Ann Summers

Westfiled Shopping Centre
Montfichet Rd
E20 1EJ

Daily: 10am - 9pm


Review from ETO's Mystery Shopper, February 2018: Lacking polish

Not received much TLC since the opening and in need of an urgent polish.
West End

Ann Summers

104 Oxford Street

Mon-Sat: 9am - 8pm (9pm Thu)
Sun: 11am - 5pm

This is the flagship store of a major chain of unlicensed sex shops. Note that they are unlicensed and do not carry hardcore products such as magazines and R18 videos. They do carry extensive ranges of sexy clothing, sex toys and softcore videos.

Review from ETO's Mystery Shopper, June 2015: Busy

Busy yet relaxed, this shop put a smile on my face

Atsuko Kudo

64 Holloway Rd
London N7 8JL

Mon-Sat: 10:30am - 7pm

Upmarket Couture Latex Design

Atsuko Kudo is a leading designer of women's fetish clothing. Bespoke lingerie, dresses, corset, stockings, leggings, and hats.

Dagenham BC Books

Bennetts Castle Lane

BC Books books became Hot Passion in 2014
Soho Ben Dover Sex Shop

Walker's Court off Brewer Street

Now Vision Stop, see below

Kings Cross Bleu Danube

Caledonia Road
Kings Cross

Became DVD Xtra and then closed in 2009
Soho Blue Moon

Tottenham Court Road
Couldn't find in 2012
Soho Blue Pirate

Newport Court
London WC2H
Couldn't find in 2012
Camden Town

Blue Rose

4 Kentish Town Road

Everyday: 10am - 11pm

Tel: 0207 485 0800

Licensed Sex Shop.

Review from ETO's Mystery Shopper, May 2016: Compact

One of the smallest shops I've been in. The space is well used.

R18 DVDs are £20 each. There are multi deals available including 2 for £30.

From Blue Rose, Sep 2007: 1500 Titles

We have over 1500 titles of DVD's in stock and stock a large selection of Adult Toys, Mags, Poppers, Contact Mags etc.

Kings Cross Book Shop Videos

York Way
Unlicensed. Closed after a Trading SubStandards raid in May 2011.
Camden Breathless

131 Kings Cross Road,

Mon-Sat: 11am-7pm

Fetish and alternative fashions. Listing verified in May 2016 but looked closed in January 2017.

Update from Chri, January 2017: Looks closed

The shop is still signed but I'd say hasn't been open for a long time.

Review from ETO's Mystery Shopper, May 2016: Interesting products

It's rather low key with a minimalist tone.

The shop's interesting products and knowledgeable, welcoming manageress made up for the rather soulless setting.

February 2006:

After 6 years in Camden Breathless has moved to larger premises in Kings Cross Rd. Bringing design, manufacturing and shop all under one roof. Offering men's and women's latex from Breathless own label plus House of Harlot, TG Clothing, Inner Sanctum among others. In addition to latex and leather you will find corsetry, lingerie, hosiery, shoes, hats, jewellery, accessories and a lot more making it a one-stop-shop.
Soho British Sex Shop

Walker's Court off Brewer Street
Now Vision Stop, see below
Finsbury Centaurus

Old Street

Now Urban XXX

Clonezone (CZ)

35 Old Compton Street

Mon-Sat: 11am - 9pm
Sun 12: noon - 8pm

Gay oriented sex shop moved to larger premises in September 2013

News May 2017: ETO Awards

The shop was nominated for Best Specialist Retailer

Review from ETO's Mystery Shopper, April 2014: A nice atmosphere.

R18s at £10 (3 for 25) and £15 (3 for 40).

An excellent product range, good prices and a nice atmosphere.

News September 2013: New flagship store

Clonezone has moved from 64 to 35 Old Compton Street.

A company spokesperson said:

Due to rising demand we thought it necessary to invest in larger premises so that we could stock more of the brands our customers love, such as ES Collection, Timoteo and our in-house brand Titus: Made for Men -- a range of aromas, cock rings and leatherwear.

Earls Court


266 Old Brompton Road
Earls Court

Mon-Sat: 10am - 8pm
Sun: 12 noon - 6pm

Tel 0207 373 0598

Licensed. Gay oriented sex shop which also has a solarium and a tattooist.

Review from ETO's Mystery Shopper, May 2016: Full marks!

Gay R18 DVDs are available from £8 with bargain bucket DVDs at £2.

Full marks!

New Cross

Club 487

487 New Cross Road

SE14 6TQ

Gay private member's cinema club developed from Mr B's in Finsbury that was closed down by the council for being too sexy. Now closed but customers may be interested in seeking out The Office cinema club in Limehouse

News February 2016: Open pending appeal

Club 487 has opened its doors for business again pending a licensing appeal against the council decision to revoked the club's licence. The appeal is set for July 2016. In the meantime the cinema offers:

A viewing room, with comfortable seating for your viewing pleasure -- where no one will be disappointed .

News October 2015: License revoked

In a council meeting on October 20 councillors deemed the basement was being used as a sex cinema and R18 movies were being screened, something which needed a further license. Councillor Janet Daby said:

We expect all licensed businesses in Lewisham to operate responsibly and to comply with licencing conditions. Club 487 clearly flouted these and the consequence was the loss of their licence.

News June 2015: License Approved...BUT...

The council nominally approved a sex cinema licence but stipulated that only softcore 18 rated films can be shown. Hardcore R18s are not allowed. The council also required CCTV to made available covering all rooms of the cinema.

News March 2015: License application

Following a police raid, the venue has now applied for a sex cinema licence.

Covent Garden

Coco de Mer

23 Monmouth Street
Covent Garden

Mon-Sat: 11am - 7pm (Thurs 8pm)
Sun: Noon - 6pm

High end unlicensed boutique was famously established by Sam Roddick and is now owned by LoveHoney, an online sex store.

News May 2017: ETO Awards

The shop was nominated for Best Specialist Retailer

Review from ETO's Mystery Shopper, October 2016: Pricey

There's much to love about this shop but prices are set to alienate all but the most affluent of customers.

News June 2014: Nominated for ETO Awards

The shop was nominated for Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses.

Review from April 2014: Headrush

Coco de Mer on Monmouth Street is a whirlwind headrush of lingerie, sex toys and unlikely-looking erotic art objects.

News, May 2013: Award Nomination

Coco de Mer in Covent Garden has been nominated for Best Individual Shop for the 2013 Erotic Trade Only (ETO) Awards
Covent Garden Coffee, Cake & Kink

Endell Street

News from Chris, January 2017: Closed

Closed by January 2017. Now a food shop, The Original Portuguese Custard Tart.


Colt Bookstore

3 Berwick Street

Gay shop

Review from ETO's Mystery Shopper, July 2017: Unpriced

Unpriced DVDs.

This isn't the worst shop I've been in but it is a long way from the best.

Soho DVD Extra XXX

Rupert Street

Closed by 2012. Maybe has relocated though.
Camden Town

DVD Plus

63 St Giles High Street
Camden Town

Previously Video Plus

From Roger:

They offered me DVD's at £25 each or 3 for £60, and Videos at £20 each or 3 for £40. They will exchange for half-price. They have a huge selection of both formats and staff are friendly and non-pushy.

Kings Cross DVD Xtra

Caledonia Road
Kings Cross

Applied for licence, March 2008. Closed in 2009

Eros Movieland

28 Peter Street

From ETO's Mystery Shopper, July 2017: Cellar seller

Now a cellar store with magazines and DVDs.

From ETO's Mystery Shopper, February 2012:

Gay on the street level and hetero downstairs.

The was an odd curiosity shop.

Hoxton/ Shoreditch Expectations

75 Great Eastern St

Mon-Fri: 11am-7pm
Sat: 11am-8pm
Sun: 12pm-5pm
Bank Holiday: 12pm-5pm

Tel: 020 7739 0292

Licensed gay fetish shop

News February 2017: Closed

Expectations has closed its London store but is still trading online. The store is part of the Prowler Group which went into administration in March 2017.

There are plans for the sop to re-open under new ownership as GEAR in summer 2017.

Review from ETO's Mystery Shopper, October 2016: Highly recommended

R18 DVDs mostly £ 18 with a 3 for 2 offer.

Highly recommended.

Review from ETO's Mystery Shopper, December 2012: Subterranean pit of delicious depravity

A subterranean pit of delicious depravity.

R18s at £ 29, £ 19 and clearance at £ 9.

Helpful and friendly staff. Wonderful.

From Expectations: Largest gay fetish shop

The Capital's most popular store for leather and rubber gear, sex toys and accessories. The unique and unrivalled made to measure service keeps customers coming for more, from all over the world.

The largest gay fetish shop in London, with over 4000 sq ft. of retail, office and manufacturing space. Now licensed as a sex shop, Expectations has added hardcore R18 videos to its wide range of products on offer


Lulu and Lush

72 Commercial Street
E1 6LT

Mon: Closed
Tue-Fri: 11am-6pm
Sat-Sun: 11am-5pm

Corsets and lingerie boutique

From the FairyGothMother website:

FairyGothMother is renowned as one of the world's largest and most famous purveyors of steel-boned corsets, lingerie and bridal gowns. We design and create beautiful corsetry and lingerie under our Lulu and Lush brand, giving traditional corsetry a modern twist by using the latest fabrics and colours.

As well as our own designs, we stock modern corsetry, delicious lingerie, elegant eveningwear, glamorous prom dresses and burlesque-inspired outfits by hand-picked designers from across the globe.

Finsbury Fantasy Videos

City Road

Gay cinema that lost its licence in October 2013. It became Mr B's in 2014.


Arch 6 Voltaire Rd
London SW4 6DH

Sunday-Thursday: 11am - 9pm
Friday - Saturday: 11am - midnight

Gay focused unlicensed sex shop which opened in January 2018.

Review from ETO's Mystery Shopper, October 2018: Friendly

Well presented and a friendly atmosphere


Fetish Alternative Market (FAB)

Unit 87-E Stables Market
Chalk Farm Road
London NW1 8AH

Fetish shop opened in June 2016.

Review from ETO's Mystery Shopper, October 2016: Subversive

This is a stylish and subversive place to shop, practical too, 20 latex pants are hardly outrageous.

Vauxhall Fetish Freak

Railway Arch
South Lambeth Road

Closed and is now Fire nightclub, which maybe related to teh previous Fetish Freak shop.

Holloway Fettered Pleasures

Holloway Road
London N7 8JG

Fetish store. Closed as of December 2011.
Soho Fifty & Dean

Old Compton St

A licensed gay interest store owned by the Simply Pleasure chain. Previously DV8. Fifty & Dean became Prowler Red in July 2018. See below

Gay's the Word

66 Marchmont Street

Gay and lesbian bookshop. Listing checked in January 2017.

From Gay's the Word: Pioneering

Gay's The Word is the UK's pioneering first (and is today the last surviving) lesbian and gay bookshop.

Established in 1979 and located in the historic Bloomsbury district of London, we stock an enormous range of books; from the profound to the frivolous, from the liberating to the indulgent.

Our fiction ranges from prize-winning literary works through to crime, romance and erotic fiction.

Our non-fiction covers a wide range of issues from cutting-edge queer theory through to how to tell your mother you are gay.


Gear London

75 Great Eastern St
London EC2A 3HN

Monday - Friday: Noon - 8pm
Saturday: 11am - 8pm
Sunday: Noon - 5pm

Gay focused unlicensed store associated with the famed Gear in Berlin.

Review from ETO's Mystery Shopper, October 2018: 5 star

Apart from one or two reservations about pricing, this is a 5 star store.


Gimme Gimme

4 Tisbury Court

Gay, trans, lesbian interest shop.
West End


103 Oxford Street

Mon-Sat: 9am-10pm
Sun: 10am-10pm

L icensed

News July 2018: ETO Awards: Winner

The shop won Best Individual Store in the 2018 ETO Awards. These are trade awards voted on by UK adult shop businesses.

News May 2017: ETO Awards Nominee

For Best Individual Store in the 2017 ETO Awards.

News June 2015: ETO Awards: Winner

The shop won Best Individual Store in the 2015 ETO Awards. These are trade awards voted on by UK adult shop businesses.

Review from Mystery Shopper, June 2015: Busy

Large ranges of DVDs at £20 (with 3 for £50) and at £10 (with 3 for £20).

Full marks for a huge range and an unparalleled location.

News June 2014: ETO Awards: Winner

The shop won Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses. The shop manager was nominated for Best Store Manager.

Also previously nominated for the award in 2010, 2012 and 2103



4 Walkers Court (off Brewer St)

Mon-Thu: 9am-12pm
Fri: 9am-1am
Sat: 10am-1am
Sun: 11am-12pm

Licensed. Listing confirmed in 2016.

Review from Mystery Shopper, November 2014: Comprehensive

Large ranges of DVDs at £20 (with 3 for £50) and at £10 (with 3 for £20)

A busy comprehensive shop well worth visiting.



99A Charing Cross Rd

Licensed. Became Harmony in late 2013/early 2014. Previously Lovejoys

News June 2014: Nominated for ETO Awards

The shop was nominated for Best Retailer in the 2014 ETO Awards. These are trade awards voted on by UK adult shop businesses.

Review from ETO's Mystery Shopper, April 2014: Classy

A classy grown up exterior.

R18s at £10 (3 for £25) to £20 (3 for £50).



86 Lower Marsh
London SE1 7AB

Mon-Fri: 10.30am-7pm
Sat: 11.30am-5pm
Sun: Closed

Unlicensed. Mainly a fetish shop. Very knowledgeable, good quality clothes as well.

Review from ETO's Mystery Shopper, October 2016:

Conveniently close to the station and a comprehensive range carried.

Review from April 2014: More affordable

It's more affordable than the other shops mentioned for kinky lingerie. It also sells corsets, catsuits and boots.

From Honour: Flagship store

The flagship store in Waterloo, the heart of London, is split on two levels with wooden flooring throughout, spot lit, and with all new fittings; making it a pleasure to browse around at ease. We still offer an excellent service, with an ever-increasing product range that boasts something to suit every budget. Next time you're in London be sure to drop by and take a look.


Hot Passion

4 Bennetts Castle Lane

Tel: 020 8252 7232

Mon-Sat: 10am-7pm

Licensed in 2003. Renamed to Hot Passion in 2014, previously BC Books

News November 2014: Renamed

The licensed shop renamed from BC Books to Hot Passion in 2014.

From ETO's Mystery Shopper, July 2013: DVDs

Lots of £10-£20 DVDs.

From BC Books, March 2010: 10,000 DVDs in Stock

BC Books has been trading since 1996 and is considered to have the largest selection of adult DVDs in the country with over ten thousand films in stock.

We cater for all tastes from the latest releases to the old classics. In our collection we have over 2000 gay and 700 bondage titles.

Spread over two large rooms we also stock all the latest marital aids and lots of hot! lingerie.

we are a couple friendly shop and with 15 years experience our friendly staff are there to advise and help.

Why not pop in and see for yourselves.


House of Harlot

Shop 2B, 63-65 Princelet Street
E1 5LP

Mon-Fri: 10am - 6pm
Sat: noon - 6pm.

Latex, rubber and fetish fashion.
Soho Janus Bookshop

Old Compton St
London W1D 4TU
Licensed. Closed in 2011. Now a fashion shop
Covent Garden


49 Shelton Street
Covent Garden

Mon-Sat: 11am - 7pm

High end fetish shop

Described as the home of 'Libidex'. A fetish/kink store that focuses on latex dresses, corsets, lingerie, uniforms, cat suits and accessories.

News August 2017: Samantha

The shop made the UK press, (at least the Daily Star), when it became the first stockist of the Samantha sex robot.

Review from ETO's Mystery Shopper, November 2016: Refocused

A recent refresh has been a success with more focus on products and less on set-dressing.


Little Amsterdam

6 Brewer Street

Previously Soho DVDs
Soho Lovejoys

Charing Cross Rd

Licensed became Harmony in late 2013/early 2014

News from Gerry, August 2013: Closed for refurbishment

Both Pages of Fun at Victoria station and its sister shop Lovejoys in Charing Cross Road had identical printed notices on them reading CLOSED FOR REFURBISHMENT It seems odd to close both of your outlets at the same time.

Reader review

Only slightly more expensive than Harmony, but if anything seemed to have a better selection of some things. The staff were friendly and the shop light and airy. Also, for people who might appreciate that sort of thing, the front entrance to the shop is for an ordinary bargain bookshop. It's only when you look in the back corner that you see there are stairs to an adult section too.
Vauxhall Master U

Kennington Lane
London SE11 5HY

Closed by January 2017 and is now Olive Valley Butchers
Buckhurst Hill

Michelle Fashions

105 Epping New Road,
Buckhurst Hill,

Tues-Sat: 10am-6pm

Tel: 020 8504 0418

From Michelle Fashions: 5000 Different Items

The business was established in 1975. We stock over 5000 different items:

PVC and Leather for bondage and clothing, chains, sex stools, wrist and ankle cuffs, metal cuffs, mini skirts, tops, all in stock. MicheleX rubber latex masks, thongs, pouches, Bermuda shorts, bras, suspenders, stockings, dresses, mini skirts and much more. Lingerie, basques, corsets, stockings, babydolls, bodies, bra sets, skirts, tops, g-strings, thongs, briefs, uniforms, clubwear, gloves, masks and more. Shoes and Boots, sizes 3 to 11 in stock, sandals, high heels, ankle boots, thigh boots, platforms with high heels. The complete range of MicheleX Fetish Shoes in stock.

Transvestites, we offer a large selection of clothing, lingerie, shoes, boots, wigs, uniforms in small to extra large sizes, all welcome.

Video's and DVD'S, we stock over 1000 different titles, plus a large choice of magazines, rubber, leather, transvestite, cross dressers, lesbian, big boobs, etc.

We have both male and female staff in the shop at all times, and offer a friendly service no matter what the gender of the customer. Well worth a visit to the shop or a full range of catalogues available.


Adult Only

Walker's Court
Review from ETO's Mystery Shopper, July 2017: Unpriced

A compact store with mixed DVDs and mags but no prices on the R18 DVDs

Despite being so mall there is still room for clutter.

Ashford (Middlesex)

Moore Allsorts

5 Station Road
TW15 2UW

Mon-Sat: 10am to 6pm

Tel: 01784 247985


Previously located at the Arcade in Woodthorpe Rd

From Moore Allsorts:

We sell a great range of Toys and Clothing at really low prices and we are the 1st of our kind locally. We also sell smoking products!

Finsbury Mr B's

City Road

Gay private member's cinema club that has taken over from Fantasy Video. But but was closed in 2014 by the miserable council who found it a bit too sexy.

News January 2015: Rumours

There are rumours of a relocation to New Cross as Club 487.
Limehouse The Office

Limehouse New sex cinema briefly opened in September 2016.

It has connections with Club 487 which was closed down by the authorities due to too much fun. It was reported that the cinema soon closed down as the landlord was not impressed by the concept.

West End One on One

Goodge Street
Renamed as Simply Pleasure, then closed
King's Cross Oscar's Cinema

42 Northdown St
King's Cross
N1 9BP

Gay cinema closed by March 2015.

News June 2014: Moralists win

A district judge turned down the appeal by the owners. The cinema therefore is no longer licensed but the council and will presumably have to close.

News May 2014: Under duress

Moralists on Islington Council are attempting to get Oscar's closed. An appeal against closure is being heard by magistrates on 2nd June at the Highbury magistrate's court.
Victoria Pages of Fun

Terminus Place

Closed to make way for Victoria Station expansion.
Soho Paradiso

Old Compton Street

A good shop but fetish clothes only. Closed by January 2017.

News from Chris, January 2017: Closed

Closed by January 2017. Now Wok on Fire



48 Lower Addiscombe Rd,

Mon-Fri: 10am-6:30pm
Sat: 10am-6pm
Sun: 11am-5pm

Tel: 020 8666 0458

L icensed

Reader's Review October 2005:

The assistant in the Croydon branch was most helpful. She looked up the catalogue to try to find a specific DVD and offered to try order it in. She also recommended some others, based on what she enjoys watching herself.

Reader's Review October 2005:

The Croydon shop has a wide range of toys, costumes and other goodies. But is run by an up tight woman that looks down her nose at you whilst your shopping around. She has no product knowledge at all and from the attitude of her and her staff would rather be working at a supermarket. The shop is dirty and unorganised it looks like the gift shop at Godstone farm. they should be added to this list just purely to warn others of the lack of service and the general feel of uneasiness.

Reader's Review:

The Croydon shop is small but pretty comprehensive selection of toys, but a little pricey. Relaxed atmosphere and pleasant, helpful staff.

The Crystal Palace shop has a room above that they let for £25 an hour, minimum 2 hours, with some basic bondage frames to play with.

Forest Gate


30 Upton Lane
Forest Gate
E7 9LN



625 Forest Road
E17 4NE
From ETO Mystery Shopper, December 2011: Nice Products

Poor atmosphere but good choice of toys for the size of the shop and some nice product lines.
Kings Cross Pirate Bookshop

York Way
Kings Cross
Unlicensed. Closed in 2010 after owner was prosecuted for operating an unlicensed business. Now a coffee shop
Soho Pirate of Soho

Brewer Street
Became the Simply Pleasure shop. See below
West End

Playboy London Store

153 Oxford Street
West End
W1d 2JQ

Clothes shop rather than sex shop. Just has Playboy branded clothing
Shepherds Bush Precious

Goldhawk Rd
W12 9PE

Closed by January 2017.


Private Shop

Horn Lane
W3 9NJ

De-listed by May 2019.


Private Shop

14 Bourne Road

Listing checked May 2019.


Private Shop

659 North Circular Road

Mon-Thu: 10am-6pm
Fri: 10am-8pm
Sat: 10am-6pm
Sun: 10am-4pm

Listing checked May 2019.

Croydon South

Private Shop

20c Seldson Road
Croydon South

Licensed, listing checked in June 2018.

Dagenham Private Shop

Becontree Avenue

Licensed. Opened June 2007. Closed by 2013

Private Shop

318 Lewisham Road
SE13 7PA

Mon-Sat: 10am-6pm (Fri 8pm)

Listing checked May 2019.

New Malden

Private Shop

203 Kingston Road
New Malden

Mon-Sat: 10am-6pm (Fri 8pm)

Listing checked May 2019.

Richmond Private Shop

Kew Road

Trading since 2004. De-listed by May 2019.
Soho Private Shop

Brewer Street
W1f 0RX

News from Gerry, August 2013: Closed

The big Private shop in Brewer Street has shut and was being refitted for whatever use it will have in the future

Prowler Red

50 Old Compton St

Daily: 11am-10pm

Tel: 0207 494 4798

A licensed gay interest store owned by the Simply Pleasure chain. Previously Fifty & Dean and before that DV8.

News from ETO's Mystery Shopper, October 2018: Prowler Red

Fifty & Dean became Prowler Red in July 2018.

Full marks for a friendly and fun store.

Review from ETO's Mystery Shopper, December 2012: Excellent atmosphere

The shop retains the excellent atmosphere, fittings and fixtures of the previous owners, DV8.An almost boutique feel.

There was a large range of DVDs at £ 20 and £ 25 with multi-buy deals too.

A top flight shop!


Prowler Soho

5-7 Brewer St

Mon-Fri: 11am - 10pm
Sat: 10am - 10pm
Sun: 1pm - 8p,

Tel: 0207 734 4031


Review from ETO's Mystery Shopper, October 2018: Little changed

Prowler is little changed by the new management save for stocking new lines from the new owners ABS Holdings.

News April 2017: New ownership

The Prowler Group went into administration in March 2017. The Soho store has now been bought by ABS Holdings who run the Simply Pleasure chain and will continue to trade.

Review from ETO's Mystery Shopper, November 2016: Shrunk

The DVD range has shrunk a little. The pricing points are £30 (2 for £50), £22.50 (2 for £40), £15 (2 for £25) and £7 (3 for £18).

R18s at £11, £17, £30 and £35. There's a multi buy deal at each price point.

Review from ETO's Mystery Shopper, December 2012: Full marks

R18s at £11, £17, £30 and £35. There's a multi buy deal at each price point.

A little short on character but still gets full marks.

News May 2010: ETO Awards 2010

Prowler in Soho has been nominated for the Best Individual Store in the 2010 Erotic Trade Only Awards:

Prowler's hugely impressive Soho branch was described by ETO's Mystery Shopper several years ago as looking 'very handsome, with its neon signs and subtle window presentation'.

From Prowler:

Prowler Soho was established 5 years ago as a completely different concept from existing gay stores. The huge windows are filled with daring displays - themes this year have included 'Hampstead Heath', Cottaging with George Michael and 'Peep Show', complete with moving screens.

Inside the shop sells fashion, underwear, books, CDs and homewares at the front, with an entrance at the back to the Blue Room. This room is probably the smartest sex shop in London, with a range of around 300 gay videos and DVDs, imported toys and magazines.

A separate till point within this room allows for discreet purchasing. All videos and DVDs are licensed, high-quality first generation and are generally £29.99 for both formats. Friendly, well-trained staff are always on hand to advise.

Prowler Soho is fully licensed.

Camden Prowler Camden

Camden High Street
The shop has now closed and become a clothes shop
Kings Cross Prowler Kings Cross

Caledonian Road, London, N1 9DX
The shop is now Soho Original Bookshop, see below

Ram Books /We Buy Any Porn

66 Holloway Road
N7 8JL

Tuesday:12.30pm - 6.30pm
Friday: 12.30pm - 6.30pm

Licensed. Previously Pleasure X @ Zeitgeist. The shop is no longer associated with the Fetish business.

News March 2018: Reduced Hours

The shop now opens:

  • Tuesday:12.30pm - 6.30pm
  • Friday: 12.30pm - 6.30pm

See review from

From Ram Books, June 2015. Introducing Ram Books

Welcome to Ram books, a new kind of magazine store, put together with real love and meticulous attention to authenticity and detail. Part magazine shop, part erotica museum, part time capsule, and 100% classic collection of post war men's magazines - our shop is probably unique. We don't just sell a stock of magazines that arrives from a printer. We hunt down rare, unusual and vintage magazines that we have loved for years. Magazines we first discovered when much younger and which inspired us then and inspire us now. There's something strangely satisfying about rediscovering a magazine you first saw years ago, it connects you to that time and place and the memories associated with both.

Our stock is constantly changing as we discover collections lovingly stored by their owners which we can fawn over and own for a while before selling on or swopping. Many of our magazines are niche publications like spanking, corporal punishment, fetish, bondage and rubber and you will find all the classics within our range. At the same time classic men's magazines like Cavalier, Nugget and Playboy are also stocked along with the European hard core from Color Climax, Private and Topsy . Come inside and look around.

From We Buy Any Porn, June 2015. Introducing We Buy Any Porn

With about 30 years experience in the adult industry we have built up a list of contacts, knowledge, and experience that few can rival. We buy and sell all kinds of adult and erotic material - Magazines, Books, Posters, Cine Film, DVD's, Video, etc. We buy anything that's legal - we don't buy the nasty stuff, or sell it.

We take a pride in collecting and trading in Vintage items from the last 50 or so years. Like the collectors we deal with we have an affection for the (mostly) magazines we buy and sell, I guess certain titles remind us of times and places, people, characters, and events. In short our job is not really a job - its fun. That said we approach our trade with a professional attitude...

  • We are available by phone, text and email seven days a week

  • We are discreet and easy to deal with

  • We pay fair prices and don't try to cheat people

  • We buy large or small quantities and we can collect If required

  • We can shred and dispose of items that are sensitive or personal

We have a strong recycling ethic. Our very business is based around giving new life to old items and letting new people enjoy them.



17a St Albans Place
Islington Green
N1 0NX

Gay fetish shop. Listing checked January 2017.

Review from ETO's Mystery Shopper, November 2016: Grungy

A grungy industrial aesthetic.

Review from ETO's Mystery Shopper, December 2012: Welcoming, relaxing and enjoyable

A small discreet entrance opens up to an industrial space.

A welcoming, relaxing and enjoyable shop

Soho Regulation

Bateman Street

Gay fetish shop obtained a sex sop licence in June 2018. Opening soon but will not be carrying magazines or R18s.

Oxford Street RoB

Wells St
Oxford Street

The London branch of the Dutch gay fetish chain

News from Chris, January 2017: Closed

I think I identified the discreet entrance but there was no sign of any shop.

Review from ETO's Mystery Shopper, December 2012: Dungeon Vibe

Discreet entrance.

With a cellar going for the dungeon vibe.

Good range of clothing and toys with great prices.

Soho Seymore's World

6 Walker's Court

Unlicensed shop raided in March 2011. Not sure of current status
Hoxted, Shoreditch

Women's Erotic Emporium

57 Hoxted Square
N1 6PB

Open Everyday: 12-8pm

Tel: 0845 868 9599
Tel: 020 7613 5458

Sh! Shop

Sh! is unlicensed and restricted to women only, (although men may visit if accompanied by a woman).

News, June 2017: ETO Awards 2017: Winner
The shop won the award for Best Specialist Retailer.

Also nominated for Best Individual Store.

News June 2016: ETO Awards 2015: Winner

The shop won Best Individual Store in the 2016 ETO Awards. These are trade awards voted on by UK adult shop businesses.

News June 2015: ETO Awards 2015: Winner

The shop won Most Innovative Retailer in the 2015 ETO Awards. These are trade awards voted on by UK adult shop businesses.

News June 2014: ETO Awards

Renee Denyer has won the 2014 ETO Award for Best Store Manager in the 2014 ETO Awards. The shop was also nominated for Most Innovative Retailer.
Sh! also won the award for Most Innovative Retailer for the 2013 Erotic Trade Only (ETO) Awards.

Review from April 2014: Erotic classes

It's a great place for women who are looking for good quality advice and customer service. It sells underwear, plus toys, and runs erotic classes in the evenings.

From Sh!, February 2010: Relaxed Atmosphere

This is located between Old Street and Shoreditch High Street, a brisk walk away from Liverpool Street Station in the City of London.

Targeting sex toys for women tends make for a very different atmosphere to many shops.

The store has a unique restriction of being basically women only, although guys are welcome if accompanied by a woman.

Sh! writes: Interestingly the men who visit Sh! tell us they enjoy the relaxed atmosphere and non in-your-face stock as much the women it was created for"….

We have been invited to Downing Street, Won an Erotic Oscar, and been voted “best women's sex shop” ( Time Out) Best Online shop (Diva) & Best Adult Store (g3).

We don't just sell women's sex toys, we make make them! We design and manufacture silicone dildos in our London workshop plus sexy Leather Dildo Harnesses; Thigh Harness and Corset Style Harness so you can buy the perfect strap on. Famous the world over, you can only buy a Sh! Dildo or Strap On Harness at Sh! online and in our London Store

Notting Hill Sh! Portobello

Portobello Road
Notting Hill
W11 1LR

Now closed
West End Simply Pleasure

Goodge Street

Previously named as One on One. Now closed
Soho Simply Pleasure

Peter Street

Closed, gave way to redevelopment
Soho Simply Pleasure

29-31 Brewer Street

Sun-Thu: 10am-12pm
Fri-Sat: 10am-1am

Tel: 0207 2870547

Simply Pleasure

Licensed, Previously Pirate of Soho. Listing verified in January 2017.

Review from Mystery Shopper, December 2014: Exceptional Service

Premium DVDs are £25 (3 for £65), and standard £20 (3 for £50).

Simply Pleasure won my heart with staff for whom nothing was too much trouble.

Everything a licensed sex shop should be and more.

Review from Mystery Shopper, March 2010: Attractive features

Has a massive range of magazines, toys and DVD's.

Premium DVDs are £25, standard £20 and there's a cheap box with £10 (or £5 when purchased with a full priced DVD).

A shop with many attractive features.

Hammersmith Simply Pleasure

123 Hammersmith Road
W14 0QL

Mon-Sat: 10:30am-7pm

Tel: 0207 6032402

Simply Pleasure

Licensed, previously She n Me. Listing checked January 2017.

Review from ETO's Mystery Shopper, May 2016: Attentive

An interesting shop with attentive staff.

There's a basement of DVDs at £25 each, 3 for £50 or 7 for £100

Reader's review: An excellent little shop

An excellent little shop. Lingerie, costumes and lots of fetish clothing in PVC, rubber and leather, toys and videos/magazines downstairs. Very friendly, helpful proprietor, who also keeps a discreet distance while you browse.

Reader's review: Fantastic

fantastic little shop...

  • upstairs is fetish clothing, their speciality [massive range]

  • downstairs is videos and toys [massive range] and some bdsm mags

Cheerful and helpful owner, knows his stuff, he's respected in the community too. went in for a browse and spent two hours chatting! Shop is couple-friendly too, well lit and not seedy at all. 10/10


Soho Original Bookshop

12 Brewer Street

Mon-Sat: 10am-1am
Sun: 11am-11pm


Review from ETO's Mystery Shopper, July 2017: Rather Good

Toys are now upstairs, whilst DVDs and magazines are downstairs.

DVDs were £30, £20 and £10.

Review from ETO's Mystery Shopper, November 2014: All Male

With an all male staff and an all male clientele there was a feeling of going back in time.

DVDs at £20 (3 for £50) and £15 (2 for £25).

News May 2010: ETO Awards 2010

The Brewer Street branch has been nominated for the Best Individual Store in the 2010 Erotic Trade Only Awards:

Its ground floor is a mainstream book store but all the fun happens downstairs in the licensed section - ETO's Mystery Shopper called it 'smashing' and 'a sexy shopping experience'.

Review from David, August 2008: Viewing Booths

The Soho branch now has viewing booths installed at the back of the downstairs adult area. Useful if you can't wait to get home...!

Review: Brewer Street

Brewer Street: Probably the best prices in town, a good selection but it is small and tends to get crowded. Adult department downstairs.

Soho Original Bookshop

121 Charing Cross Road,

Mon-Sat: 10am-1am
Sun: 11am-11pm


From ETO's Mystery Shopper, May 2016: Downstairs

Mixed interest books on the ground floor and the good stuff is downstairs.

Softcore magazines are generally £5 whilst hardcore mags are £6.

There are R18 DVDs in the range of £10 to £20.

Islington/ Kings Cross

Soho Original Bookshop

9 Caledonia Road,
N1 9DX

Mon-Sat: 10am-8pm


News July 2013: Closing

The owners have applied to the council to change the us of the premises from retail to an eaterie or bar
Farringdon Soho Original Bookshop

Leather Lane,

Licensed. Closed by January 2017, now a cafe.

Super Mags

33 Brewer Street

Licensed. Listing verified in January 2017.

Review from Mystery Shopper, November 2014: Attractive features

Has a selection of hardcore magazines at £5.95 (2 for £10). The shop allows browsing of the mags.

DVDs at £20 (with 3 for £50 and 7 for £100). There are clearance DVDs at £15 and £10.

It's quite an old fashioned feeling store but that's not necessarily a bad thing.

From Super Mags:

Licensed Sex Shop. Specializes in American imported magazine's: Bondage, Gay and Hetro holds sole rights for Hustler, Mavety and Magna on magazines DVD & video. The latest sex toys.


48 Windsor Street

Mon-Sat 10:30-5:30

Tel: 01895 271668


News December 2013: 185th

Uxbridge was ranked only 185th in LoveHoney's survey by area of spending on sex related products. But it was enough for a local news story. Jessie Fim, who works at Uxbridge adult shop TLC commented:

People are much more open-minded. I see the way local people come in and their reaction, and they're all quite educated about the sort of products available. It's always new customers as well, because people who move to the area hear there's a sex shop here and come to look around.

From ETO's Mystery Shopper, September 2011: DVD Prices

DVDs are £ 30 each, 3 for £ 60 and 6 for £ 90.

A shop not winning any style marks but a bustling bijou one with its own charm.

From TLC:
The shop is in three distinct sections.

At the front of the shop are Adult Novelties, Games and a wide selection of lingerie as well as Uniforms (Nurses, Police, Army etc). Changing rooms are available.

Second section includes a small variety of Toys, creams, lubricants, further selection of PVC and Bondage items.

At the rear of the shop is a large selection of Video and DVDs as well as wide selection of Adult toys.

From Philip:

They're a spin-off from the She-An-Me fetish shop in Hammersmith. It's a small shop but with good range of lingerie and fetish wear, decent selection of toys and some Videos and DVDs - I'm fairly sure I saw hardcore on display there. The bloke in the shop was very obliging and the prices reasonable.

From a reader:

After a battle with the local council, TLC 48 Windsor Street Uxbridge was granted a licence last October, a small intimate shop that stocks a large range of lingerie, boxed rubber wear and a range of PVC. In the front section of the shop they stock the lingerie etc, alongside a good selection of adult novelties and party gifts. To the middle section they have a selection of shoes and thigh boots that are made to order. A large selection of stockings (often not found elsewhere) and the rear section is devoted to an excellent range of Adult toys, R18 DVD and Video. They also have a good selection of leather bondage wear.

Up West

8 Greens Court

Listing verified in January 2017.

From ETO's Mystery Shopper, February 2012:

A good range of £ 20 R18s, with a 3 for £ 50 discount option. These can be traded in for £ 10.

Tidy, clean and welcoming.


Urban XXX

100 Old Street

Licensed. Previously Centaurus

Vision Stop

8 Walkers Court
(off Brewer Street)

Listing verified in January 2017.


64-66 Holloway Road
N7 8JL

See Pleasure X @ Zeitgeist above


800 Fulham Road

Mon-Fri: 10am - 7pm
Sat: 10am - 6pm
Sun: From 11am

Unlicensed sex shop with lingerie and sex toys. Listing checked January 2017.

Review from ETO's Mystery Shopper, April 2014: Muddled

Muddled shop but with friendly manageress.


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