Sexy Books and Magazine News

On November 24, some of biggest names in the British adult industry and fans alike braved the hateful verbal abuse from an Object picket to attend the 2nd annual Paul Raymond Awards held at London's Spearmint Rhino gentlemen's club.

The show was hosted by TV personality Luisa Zissman and top comedian Russell Kane and the winners were:

• Paul Raymond Girl of the Year: Lexi Lowe
• Female Performer of the Year: Samantha Bentley
• Male Performer of the Year: Demetri XXX
• Newcomer of the Year: Carla Mai
• MILF of the Year: Rebecca More
• Adult Film of the Year: Benefits Treat produced by PureXXX Films
• Adult Product of the Year: Fleshlight Flight
• Mayfair Cover Girl of the Year: Emma Green
• Club International Cover Girl of the Year: Sophia Knight
• Escort Magazine Cover Girl of the Year: Brook Logan
• Photographer of the Year: Holly Randall
• PaulRaymond.xxx Fan Favourite: Jess West
• PRP Wife/Girlfriend of the Year: Sally from South London
• Lifetime Achievement Award: Steve Colby
• Editors Choice Award: Danielle Maye & Jenny Laird

The leading men's magazine of the Nineties has rebranded as a glossy lifestyle title, with an agony aunt column from Julie Burchill, a nostalgia piece on analogue porn and an article on the 90's worst cocaine casualties .

Aaron Tinney, the new editor of Loaded, insists that it is not a Nineties nostalgia magazine , but he acknowledges that he is not sure that people in their early twenties buy magazines any more . So the title, given new life by Simian Publishing, is targeted at a demographic that stretches from 25 all the way to 55. It's a mix of a little bit of harking back to the Nineties but also appealing to a younger readership, Tinney says.

He says that the lads' mag tag doesn't sit right any more. Loaded is now a men's lifestyle magazine, the same as GQ and Esquire , he explains.

Porn veteran Larry Flynt is celebrating the 40th birthday of his X-rated magazine Hustler. He told AFP:

I'm the largest content provider in the world for adult material, (operating in) 60-70 countries and still growing.

While celebrating his magazine's four decades in print, he admits it is struggling, with circulation down from a peak of around three million during its heyday to a couple of hundred thousand today , according to a Hustler spokesman. Flynt added:

Publishing is not good .. for anybody in America because Internet is replacing print. We'll continue the magazine as long as it is profitable. Then we'll go online.

Hustler's website doesn't make much money either, competing with a tsunami of hardcore porn online which is often free, and made by amateurs. His business' future lies above all in TV porn channels and on-demand videos, but also in Hustler-themed sex accessory and clothing stores and casinos, which he is opening everywhere. In fact so much so that Flynt claimed;

We're having our best year this year.

The relaunched cover of Loaded reveals a distinct lack of cover girls. A spokesman at Simian Publishing, which took over Loaded late last year said:

Yes --- we're going to be far more discerning and sophisticated from now on,

There's one woman in the issue, actress Olympia Valance. The spokesman explained:

She's beautiful but she's fully clothed and it's a Q&A. We're going for substance. We've hired the feminist writer Julie Burchill as a columnist. We're thinking of having a gay column too.

Loaded changed hands after sales figures declined. In 2011 its circulation was less than a 10th of the 350,000 a decade earlier. The spokesman continued:

When the magazine launched in 1994 it was very much of its time but it had got to the point where it was just lowering the tone. We're not going to have any more lewd content. Mostly the change in content has come from our readers saying we'd lost touch with them.

Stuff magazine will also be moving away from traditional cover girl exteriors.

Stuff's editor-in-chief Will Findlater said:

Stuff was launched in 1996 at the peak of the lad mag era. The covers used to help our position on the newsstand but our research tells us this is no longer the case.