The British Board of Film Classification (BBFC) and Netflix have moved into the next phase of their partnership, which will see Netflix carry BBFC age ratings and ratings information on its service for years to come.
agreement follows a successful pilot phase, during which the innovative partnership - a first for the UK - between the streaming service and the regulator resulted in Netflix achieving 100% coverage of BBFC age ratings and content advice ('ratings
The conclusion of the pilot phase and the move to a long-term partnership has been welcomed by Caroline Dinenage, Minister of State for Digital and Culture, and by children's charities.
applies BBFC Classification Guidelines standards to films and television shows, which the BBFC has set based on large-scale public opinion research and auditing ratings to ensure consistency. Netflix's entire catalogue of original and acquired content
now carries a BBFC age rating and a line of ratings information so that families can choose shows safe in the knowledge that everything they press play on is rated to trusted, BBFC standards which reflect UK expectations. This builds on Netflix's wide
range of parental controls including PIN-protected profiles, maturity filters, profile locks and viewing history, helping parents make the right viewing choices for their families.
David Austin, Chief Executive of the BBFC, said:
Parents have been very clear that they want and expect online content to carry the same age rating it would carry offline, in the cinema or on DVD. Crucially for child protection, BBFC ratings guarantee that age
classifications reflect UK parental and child expectations on issues such as sexual violence and drug use. Our innovative partnership with Netflix has proven that it is possible for streaming services to carry trusted BBFC age ratings on 100% of their
content and will make a significant contribution to parents' peace of mind and children's wellbeing for years to come. We are calling on all other streaming services operating in the UK to follow Netflix's excellent example and work with us to give
parents what they need.
Jessica Stansfield, Director of Ratings at Netflix, said:
Our members are our number one priority. We're committed to delivering an experience that doesn't
just meet, but exceeds their expectations, which is why we are proud to be the first and only streaming service to voluntarily carry BBFC age ratings on 100% of our catalogue, while our updated parental controls provide the tools parents need to make the
right viewing choices for their family.
Caroline Dinenage, Minister of State for Digital and Culture, said:
We want parents and young people to be able to make informed choices
about what content is appropriate for them to watch. The BBFC's age ratings are well trusted and widely recognised, which is why I am pleased that this long-term agreement will see their ratings continue to be used across Netflix's content for years to