The Betting and Gaming Council (BGC) is the trade association for betting and gaming, representing betting shops, online gaming businesses and casinos. The association has announced that it will be restricting internet advertising to websites that can
prove that they are targeting over 18s or else are targeting over 25s (without so much proof required). The association announced:
Tough new measures aimed at further preventing under-18s from seeing gambling adverts online have been
unveiled by the Betting and Gaming Council.
The standards body, which represents the regulated betting industry excluding the National Lottery, unveiled the crackdown as it published the Sixth Industry Code for Socially
In future, BGC members must ensure that all sponsored or paid for social media adverts must be targeted at consumers aged 25 and over unless the website can prove its adverts can be precisely targeted at
The new code also includes a requirement that gambling ads appearing on search engines must make clear that they are for those aged 18 and over. In addition, the adverts themselves must also include safer gambling
YouTube users will also have to use age-verified accounts before they can view gambling ads, guaranteeing that they cannot be seen by under-18s. And BGC members will have to post frequent responsible gambling messages on
their Twitter accounts.
The new code, which will come into force on 1 October, is the latest example of the BGC's determination to drive up standards within the betting and gaming industry.
include the whistle to whistle ban on TV gambling adverts, a requirement for 20% of all TV and radio ads to be safer gambling messaging, cooling off periods on gaming machines, encouraging deposit limits, new ID and age verification checks and massively
increasing funding for research, education and treatment.