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A bitter pill...

The government consults on banning all advertising for food that tastes good enforced by onerous new censorship and red tape requirements that will strangle British companies whilst advantaging US corporate giants


Link Here12th November 2020
The UK Government writes:

We want your views on our proposal for a total online advertising restriction for HFSS (high in fat, salt or suger) products to reduce the amount of HFSS advertising children are exposed to online.

This consultation closes at

Consultation description

We're asking questions on:

  • what types of advertising will be restricted

  • who will be liable for compliance

  • enforcement of the restrictions

In 2019 the government consulted on restricting advertising of HFSS for TV and online . It asked for views on whether to extend current advertising restrictions on broadcast TV and online media, including consulting on watershed restrictions. In July 2020 the government confirmed its intention to introduce a 9pm watershed on TV .

This new consultation goes further and looks at how a total HFSS advertising restriction could be implemented online. It should be read with the 2019 consultation.

 

 

Self restraint...

Betting and gaming trade association announces further age restrictions on the placement of internet advertising


Link Here3rd September 2020
The Betting and Gaming Council (BGC) is the trade association for betting and gaming, representing betting shops, online gaming businesses and casinos. The association has announced that it will be restricting internet advertising to websites that can prove that they are targeting over 18s or else are targeting over 25s (without so much proof required). The association announced:

Tough new measures aimed at further preventing under-18s from seeing gambling adverts online have been unveiled by the Betting and Gaming Council.

The standards body, which represents the regulated betting industry excluding the National Lottery, unveiled the crackdown as it published the Sixth Industry Code for Socially Responsible Advertising.

In future, BGC members must ensure that all sponsored or paid for social media adverts must be targeted at consumers aged 25 and over unless the website can prove its adverts can be precisely targeted at over 18s.

The new code also includes a requirement that gambling ads appearing on search engines must make clear that they are for those aged 18 and over. In addition, the adverts themselves must also include safer gambling messages.

YouTube users will also have to use age-verified accounts before they can view gambling ads, guaranteeing that they cannot be seen by under-18s. And BGC members will have to post frequent responsible gambling messages on their Twitter accounts.

The new code, which will come into force on 1 October, is the latest example of the BGC's determination to drive up standards within the betting and gaming industry.

Other measures include the whistle to whistle ban on TV gambling adverts, a requirement for 20% of all TV and radio ads to be safer gambling messaging, cooling off periods on gaming machines, encouraging deposit limits, new ID and age verification checks and massively increasing funding for research, education and treatment.

 

 

Shown the red flag...

The Advertising Standards Authority of Ireland bans Tampax advert


Link Here31st July 2020
An ad for tampons has been banned in Ireland for supposedly causing widespread offence.

The Advertising Standards Authority of Ireland (ASAI) has advised that Tampax's Tampons and Tea ad should not air again in the same format, after receiving 84 complaints.

The ad saw a TV presenter in a chat show set-up asking the audience: Tell me, how many of you ever feel your tampon? After her guest raises her hand, she says: You shouldn't. It might mean your tampon isn't in far enough. You've gotta get 'em up there, girls.

A number of complainants argued that the ad was demeaning to women because it suggested that women did not know how to use the tampons or read the instructions. Complaints of sexual innuendo argued that the phrase get 'em up there, girls had sexual connotations and that the Tampax ad was sexualising the wearing of tampons, while other complaints claimed the ad was over-descriptive, inappropriately expressed and with excessive detail.

The ASAI did not uphold complaints that the ad demeaned women, contained sexual innuendo or was unsuitable for children.  However, they did uphold the complaints of general offence.

 

 

Getting the hump...

155 people whinge about a jokey Lynx advert during Britain's Got Talent


Link Here6th May 2020

ITV's Britain's Got Talent earned 155 complaints to the advert censor, ASA, over a Lynx advert that features a dry humping squirrel.

During Saturday's May 2 show the broadcaster aired an ad for Lynx Africa featuring a jokey coda of CGI squirrel humping a can of the bodyspray. It was aired 15 minute before the watershed.

A spokesperson for the Advertising Standards Authority told Metro:

We [had] 155 complaints about the Lynx TV ad featuring a squirrel behaving amorously with a deodorant can. The general nature of the complaints is that the ad is offensive, is inappropriately scheduled and is unsuitable for children.

No decision has been made on whether there are grounds for an investigation.


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